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Cristina Flaschen
CEO and Founder at Pandium- We're hiring!
Cristina Flaschen is the CEO and Founder of Pandium, a company that specializes in providing a platform for building and supporting software integrations, particularly for B2B SaaS companies. With over 15 years of experience in the technology sector, Flaschen has a strong background in managing technical implementation and integration projects across various organizations.
Professional Background
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Early Career: Flaschen began her career in 2004 as a Sales Representative at Castle Branch, Inc. She subsequently held positions at Sanberg and Sikorski as a Senior Project Manager, where she led a significant ERP implementation project. She also worked as a Dynamics AX Consultant at Arbela Technologies, specializing in trade and logistics.
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Leadership Roles: Before founding Pandium, she served as Manager of Implementation at Booker Software and later as Director of Professional Services at Handshake Corp. In 2017, she founded Greenwood Tech, a consultancy focused on system integration solutions, which later evolved into Pandium.
Pandium
Founded in 2017, Pandium aims to facilitate seamless software integrations for businesses, allowing them to create integrated app marketplaces that enhance customer experiences. The platform supports various integration approaches, including low-code and no-code solutions, to cater to different user needs.123
Education and Certifications
Flaschen holds a Bachelor's Degree from the University of North Carolina Wilmington and has certifications in Microsoft Dynamics AX, enhancing her expertise in software integration and management.24
Current Focus
Under her leadership, Pandium emphasizes the importance of interoperability in the tech ecosystem, helping companies maximize their revenue potential through effective integration strategies. Flaschen is known for her insights into the evolution of eCommerce tech partnerships and the challenges faced by B2B companies in growing their partner ecosystems.13
Highlights
Y'all, I gotta be honest for a second about something that makes me sad.
I've been working in the SaaS integration space for a very long time. I've talked to hundreds of SaaS companies over the years, (well before Pandium,) who struggle with losing sales and having a poor customer experience because they lack integrations.
When we talk to companies who are interested in upping their integration game, they so often start super enthused about the idea of opening up new lines of business, but end up losing steam when the rubber meets the road(map.) Not only are integrations often not seen as core to business success (wrong) but no one wants to own them as it's not considered a sexy project.
And so they do nothing. For weeks. For months. For literally years.
At least once a month I'm catching up with someone who I spoke with years ago who's team said they were working on this "next quarter" or they already had a plan to "build in house" and they are in exactly the same place they were three or four years ago.
They're battling customer churn. Struggling to differentiate from competitors. Losing deals so often that sales may have stopped even asking the old fateful "can we integrate with xyz?"
WHY?! I truly don't understand.
It's been shown that partner-influenced deals close faster and have a higher ACV. Once signed, those customers churn less and are more likely to adopt more features.
Pandium aside, why do companies continue to struggle with this? Why is it acceptable to do nothing?
Honestly, someone help me understand.
👀 👀 👀 👀 👀
TikTok has officially announced TikTok Shops and FulFilled by TikTok in the US.
https://lnkd.in/ea2xjjqp
This is huge news for merchants- not only a new channel to sell through but also fulfillment managed by TikTok so they don't have to deal with the logistics headaches of packing and shipping things. Through their network of partners, merchants will be able to compose their entire business around their TT shop. Wild to see this launching in the US.
If you're an ecommerce company who isn't looking at a TikTok partnership right now, you're going to be behind.
No eng bandwidth? We've got you covered there, too, with our App Team. We're an extension of your team, offering boost capacity to help you launch more apps when in-house engineering time may be tight. Why wait for your busy product and engineering team to make time to work on this partnership when you can work with our App Team to get it done ASAP?
We are not a dev shop and you get full code ownership when the project is complete, which means you aren't tied to our services arm forever.
We've worked with companies who have never had a partner before all the way to fortune300 commerce platforms to make sure they're able to continue to deliver integrations and partnerships, regardless of what the market brings and independent of their in-house experience. We've been called a "godsend" and have had customers ask to speak at our companywide meetings to share their successes and thank the team for their hard work.
I share this not to brag, but to show that we know how to get things done with TikTok and beyond, and we've been solving real business problems for real companies from the very start.
You know you want to chat. DM me or feel free to check out Pandium's website to learn more and to get ahead of the game!
