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Cristina Genaro

Marketing Director at Grupo Cimed

Cristina Genaro (Silvia) is a highly experienced professional with two decades in the healthcare, pharma, and medical device industries, having served in various leadership roles for both Brazilian and international companies.

She has a strong background in sales, marketing, market access, business intelligence, and medical education, accumulating over ten years of experience leading teams and executing successful cross-functional projects and complex negotiations.

Cristina is adept in corporate strategy, P&L management, go-to-market strategies, public and private market access plans, pricing strategies, business development, team structuring, and integrated marketing, among other key areas.

Her leadership style focuses on fostering a collaborative and fun environment to empower teams towards achieving shared objectives, emphasizing autonomy for individuals to realize their full potential.

Cristina's educational background includes a Master of Business Administration (MBA) from Insper and a Bachelor's degree in Communication - Marketing from Universidade Anhembi Morumbi.

Throughout her career, Cristina has held significant positions such as Marketing Director at Grupo Cimed, Director of Commercial Operations at Acelity, Marketing Manager at Grupo Cimed, and Product Manager at Integralmedica Suplementos Nutricionais, among others.

Her recent focus on leadership concepts is exemplified by her interest in a viral video featuring Jack Welch.

Cristina Genaro
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Location

São Paulo, São Paulo, Brazil