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Cristina Serra

White Star Capital & VenturaXVentures

Cristina Serra is a visionary leader with over 20 years of experience at the intersection of luxury and technology, having dedicated her career to some of the world’s most prestigious companies including White Star Capital, Apple, Prada, Gucci, and Lane Crawford. With international knowledge in strategic planning, creativity, and innovation, she excels in building sustainable ecosystems that create substantial value for all stakeholders involved. Currently serving as General Partner and Chief Catalyst Officer at White Star Capital, Cristina’s role revolves around catalyzing growth by fostering connections among talented entrepreneurs globally, collaborating with family offices, institutional investors, and strategic corporates.

In her previous position as Chief Catalyst Officer at Lane Crawford Joyce Group, Asia's leading luxury lifestyle group, Cristina managed brand representation for more than 1,500 lifestyle brands. She made a significant impact in the luxury sector by founding the first social venture dedicated to implementing Blockchain technology to revamp the future of the luxury ecosystem, which was later acquired by Lane Crawford Joyce Group. Her career took a significant turn when she led the successful opening of Apple in Hong Kong and South China, ultimately growing her team to over 1,500 members, a pivotal contribution to Apple’s remarkable $8.8 billion revenues during its Asia opening.

Cristina's expertise also extends to her tenure as Regional Director at the PRADA Group, where she played a crucial role in the preparation of Prada's IPO in Hong Kong. Her vast experience encompasses pivotal positions such as Operations Director for Gucci in Europe and the Middle East, and several years of significant contributions at LVMH Fashion Group across Europe and Asia. Consulting for iconic luxury brands, her journey began at Louis Vuitton in London under a prestigious Leonardo da Vinci grant from the European Union, showcasing her longstanding commitment to excellence in the luxury fashion sector.

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Cristina Serra
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Location

Singapore

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