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Cristobal Urenda

Sales Director, Nordics at Azul Systems

Cristobal Urenda is a Sales Leader with more than 20 years of experience in sales transformation and data-driven strategies.

Currently serving as the Sales Director for the Nordic countries at Azul Systems, a leading JVM and Java innovations company with a global reach.

Possessing a deep understanding of technology markets and customer buying behaviors, Cristobal focuses on aligning sales teams with data-driven strategies for enhanced productivity and profitability.

His diverse career includes roles like Country Manager, Sales Manager, and Sales Executive, with notable achievements in selling to various market segments and creating successful partner ecosystems.

Cristobal's passion lies in solving client business challenges, forming strategic technology partnerships, and fostering the growth of software businesses.

He has also co-founded companies specializing in Advanced Analytics Services and solutions and has provided Solution Selling instruction and coaching for tech companies in LATAM.

Graduated from Uppsala University with a background in Social Science and Computing Science, Cristobal has a strong educational foundation to complement his extensive professional expertise.

Cristobal Urenda
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Location

Ede, Gelderland, Netherlands