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Crrp Danaria Farris McCoy

Vice President of Operations and Marketing at NewMark Merrill Companies

Crrp Danaria Farris McCoy is an award-winning senior executive with a specialization in programming and management of high-value retail, entertainment, and mixed-use properties. With a reputation for strategic creativity and strong leadership skills, she excels in realizing ownership goals, maximizing NOI, and developing exceptional customer experiences.

Her expertise lies in shopping center and asset management, encompassing operational excellence, business plan execution, contract administration, and financial performance. She has successfully led multiple properties through various phases from proposals to continued operations, with a unique ability to integrate traditional retail into distinctive environments.

Danaria McCoy, a three-time U.S. MAXI Award winner, is a respected ICSC professional development faculty member. She holds certifications as a Certified Property Executive (CRX), Certified Shopping Center Manager (CSM), and Certified Marketing Director (CMD). Her specialties include shopping center management, marketing, realization of financial goals, customer service, event planning, advertising, tenant relations, business plans, real estate marketing, business development, proposals, social media, and public relations.

She has received education from Southern Methodist University, V. J. And Angela Skutt Catholic High School, and Pembroke Hill School. Danaria pursued studies in Public Relations, Marketing, English, Advertising, Broadcasting, and Journalism, culminating in a Bachelor's degree from the University of Nebraska - Lincoln.

In her professional journey, she has served as the Division Operations Director at Newmark Merrill Companies and previously held the role of Vice President of Property Management and Marketing at Servicestar Development Company.

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Location

Englewood, Colorado