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Crystal Barnes

Senior Vice President, Social Responsibility & Environmental Social and Governance (ESG) at Paramount

Crystal Barnes is an accomplished executive currently serving as the Executive Vice President of Social Impact & Environmental Social and Governance (ESG) at Paramount.5 She has been with Paramount (formerly ViacomCBS) since 2019, where she has held various leadership roles in corporate social responsibility and ESG strategy.12

In her current position, Barnes is responsible for:

  1. Overseeing Paramount's social responsibility programs, including employee engagement, global giving, and cross-portfolio campaigns and partnerships.3
  2. Leading the company's ESG efforts, including strategy development, external reporting, and assessments.3
  3. Expanding Paramount's Content for Change initiative, which uses data-driven insights to transform the company's creative ecosystem.12

Prior to joining Paramount, Barnes worked at Nielsen as Senior Vice President of Global Responsibility and Sustainability and Executive Director of the Nielsen Foundation.35

Barnes is known for her innovative approach and her focus on creating new initiatives. She established the Paramount ESG team in 2020 and played a key role in extending BET's Content for Change initiative company-wide in 2021.2 Recently, she led a partnership with Salesforce to develop the Paramount Production Diversity Measurement Infrastructure, a platform that enhances diversity tracking in content creation.2

Barnes holds a Bachelor of Arts degree in Broadcast Telecommunications and Mass Media from Temple University.3 She serves on the board of Citizen Schools and Get Schooled, and resides in New Jersey with her husband and three children.34

Highlights

Mar 2 · linkedin

On this first day of Women's History Month I can't think of a better project and partnership to shine a light on. The MTV Staying Alive Foundation, Bill & Melinda Gates Foundation and Paramount partnered to produce IN BLOOM - a global anthology of short films created by extremely talented female filmmakers that explores gender narratives on topics like period poverty, child marriage, gender-based violence, HIV self-stigma, family planning and women's economic empowerment.

Rooted in our Content For Change mission to amplify the stories and voices of underrepresented audiences around the world, I found these 5 compelling short films to be thought provoking and challenge my own ways of thinking. The content premiered on Paramount+ TODAY and can also be found on Pluto TV, MTV (select countries), BET (3/8), In Bloom YouTube (3/9, select countries).

Special thanks to our leaders and partners who helped bring this project to life. Our champion and Gates Foundation partner norma jean straw; our cross-company and international impact leader Bradley Archer-Haynes; our fabulous international impact team Simuyemba Rebecca, Tanya Malcolm-Revell; our amazing Staying Alive Foundation partners Sara Piot, Akriti Saronwala, and Sophia Surace and amazing Executive Director Wame Jallow; and last but certainly not least... where it all started Georgia Arnold. + many more. WELL DONE!

SHARE IT! Watch the #InBloom trailer here - https://lnkd.in/giD3zsqH 🌸🌸

Aug 15 · linkedin

It’s that time of year again! Join Paramount and Content For Change for the second annual Content for Change Creators House series on Martha’s Vineyard, where we’re bringing industry changemakers, storytellers and some of the nation’s most inspiring and emerging creators for dynamic discussions on the importance of diverse and inclusive content on and off screen. #contentforchange #marthasvineyard #weareparamount #oneparamount 

Register: https://para.mt/4487u82

Melissa C. Potter and LaGloria Wheatfall, let's G-O! Big shout to Lauren Grove, MBA and The Grant Access for helping to bring Melissa’s vision and the event to life!

Related Questions

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Crystal Barnes
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Location

New York, New York, United States