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Crystal Richard
Publicist - Creator of Digital PR School - Owner of Global Digital PR Biz Crystal Richard & Co.
Professional Background
Crystal Richard is an accomplished public relations storyteller and entrepreneur who has made a significant impact in the consulting space since launching her own firm, Crystal Richard & Co., in 2017. With a rich background of over five years in agency life, she has transitioned into a global consulting business dedicated to helping startups, entrepreneurs, brands, and small businesses articulate and share their narratives. Crystal is passionate about helping her clients create compelling stories that resonate with their audience, attract dedicated fans, and gain the brand visibility they deserve.
Under Crystal's leadership, Crystal Richard & Co. has flourished, establishing a reputation for excellence by securing impressive media coverage for clients. Notable mentions include prestigious outlets such as Forbes, ZDNet, The New York Times, Inc., GQ, TechCrunch, and the Huffington Post. Beyond securing media features, she has adeptly brokered pilot opportunities with HGTV and facilitated client appearances on popular local and national television shows, including a memorable segment on the Steve Harvey Show.
In her career, Crystal has championed the belief that anyone with a story can emerge as a successful thought leader. This philosophy has driven her to help numerous thought leaders gain contributor opportunities in distinguished publications like Entrepreneur, Marketing Profs, HubSpot, Kissmetrics, and ConversionXL. Additionally, she has successfully placed her clients in over a hundred diverse podcasts spanning business, startup, marketing, and lifestyle genres, significantly boosting their visibility and driving customer acquisition.
Education and Achievements
Crystal Richard laid the foundation for her successful career by pursuing a Bachelor of Science in Psychology and Commerce at Dalhousie University. Her educational background has undoubtedly equipped her with the necessary skills to understand both human behavior and the intricacies of commerce, enhancing her storytelling capabilities within the realms of public relations and consulting.
She has established herself as a prominent speaker with several noteworthy engagements. In 2015, she served as the Master of Ceremonies at the esteemed International Startup Fest held in Montreal. Her flair for speaking was again showcased in 2016 when she delivered insights at the Annual Conference of the Manufactured Housing Association of Atlantic Canada in Moncton, New Brunswick. Her ability to connect with audiences reflects her passion for storytelling and her dedication to empowering others with their narratives.
Personal Endeavors
When she's not cultivating dedicated fan bases for her clients, Crystal enjoys sharing her captivating coastal adventures through her lifestyle and travel blog, East Coast Mermaid. This platform emphasizes her love for life on the East Coast of Canada, blurring the line between personal pursuits and professional storytelling. Moreover, she is a creative force as the Maker and Tail Shaker behind Sandy Toes Shop Ltd., further showcasing her diverse talents and entrepreneurial spirit.
In addition to her business endeavors, Crystal has a rich history of professional roles that underline her extensive experience and versatility. Before founding her consulting firm, she held multiple positions that refined her skills in media relations and marketing. These included her role as Director of Media Relations at Onboardly, where she honed her ability to craft compelling stories that resonate with diverse audiences.
Her prior positions as a freelancer provided her with the flexibility to explore various industries, while her role as Responsible Gaming Coordinator at Casino New Brunswick with Morneau Shepell demonstrates her commitment to social responsibility and community engagement. Earlier in her career, Crystal served as Team Lead at Pumped Inc. and as a Promoter at The Light Group, establishing a robust network in the marketing and promotional sectors. Notably, her early involvement at Dalhousie University, where she held a position as a Commissionaire to the Vice President of Education, highlights her commitment to education and youth engagement.
Crystal Richard has transformed her passion for storytelling into a thriving consulting business that is dedicated to helping others share their unique stories. Through her expertise in public relations, marketing, and media, she continues to empower entrepreneurs and businesses to not only dream big but to amplify their voices in a crowded marketplace. Her wealth of experience, combined with her deep appreciation for narratives and connection, truly sets her apart in the fields of storytelling and public relations.
