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Cuco de Venegas

Innovation & Transformation Strategist - Behavioral Scientist - Out-of-the-Box Thinker

Cuco de Venegas is a highly accomplished professional with a diverse background in digital transformation, sustainable & circular economy, customer experience, e-commerce, innovation, strategy design, and growth hacking.

As a Chief Innovation Officer and Chief Transformation Officer, Cuco brings a wealth of expertise in areas such as design thinking and LEGO SERIOUS PLAY for creative problem-solving.

With a Master of Business Administration (MBA) Summa Cum Laude from the Rochester Institute of Technology, Cuco has also pursued postgraduate studies in eCommerce and Customer Behavior, showcasing a commitment to continuous learning and innovation.

Cuco's professional journey spans various industries including technology, communication, motor, services, retail, F&B, TV, tourism, banking, government, and education, where he has honed his skills in eMarketing, branding, interactive tools, NewMedia, Customer Experience, FinTech, and KPI optimization.

An active member of esteemed academies and institutes, Cuco frequently engages in lectures on marketing, advertising, digital communication, X-Marketing, new media, branding, BI, and trending technologies at reputable institutions such as ESIC, IE, ESADE, UPM, UC3M, and ICADE.

Having held key positions such as Chief Transformation Officer at Forum Servicios Financieros, Digital Transformation and Innovation + Ecommerce Regional Senior Manager at Accenture, and Head of Ecommerce, Experience, and Digital Innovation at Volkswagen Group España Distribución, Cuco has demonstrated his leadership and strategic acumen in driving organizational change and digital evolution.

Cuco's extensive experience also includes roles such as Customer Experience CEM Digital Interaction Chief Design Officer Consultant at Livingsocial Europe HQ, Vice President of Marketing and Interactive Strategy at Marketingroup, and Corporate Planner & Head Interactive Marketing at Young & Rubicam Group, showcasing his versatility across different sectors.

With a strong academic background and practical industry experience, Cuco has cultivated a unique skill set that combines marketing strategy, operations, consulting, and ICT, making him a valuable asset in today's fast-paced digital landscape.

Cuco de Venegas
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Location

Chile