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Cui Lee
Product Manager - Shopee
Professional Background
Cui Lee is an aspiring Product Manager and UX Designer with an impressive trajectory in the tech consulting realm. Graduating from the renowned General Assembly in July 2021, she has harnessed her education to enhance her expertise in product management and user experience design. With over three years of specialized experience in Tech Consulting, Cui has demonstrated her capability in managing end-to-end projects, particularly in enterprise systems implementation. Her primary focus has been on implementing SAP S4/HANA solutions tailored for the finance industry, notably in banking and sovereign wealth fund sectors.
Cui's portfolio includes an extensive range of responsibilities such as optimizing internal processes, stakeholder management, system configuration, and change management. One of her paramount achievements was the successful leadership of an IFRS 16 implementation work stream, showcasing her ability to not only manage technical projects but also deliver significant value to her clients by ensuring compliance with international financial reporting standards.
Her journey is characterized by a unique blend of creative insight and analytical prowess. She considers herself a walking paradox, adept at balancing the big picture with meticulous attention to detail—traits that are essential in both product management and UX design.
Education and Achievements
Cui's academic background is as remarkable as her professional experience. She graduated from the National University of Singapore with a Bachelor’s Degree (Hons.) in Real Estate. Her dissertation was themed around Sustainable Cities, a reflection of her commitment to environmental justice and sustainable development, which she further explored during a study abroad program at Lund University where she achieved distinction in Human Ecology: Environmental Justice.
Cui's educational initiatives did not cease upon graduation; she pursued the User Experience Design Immersive program at General Assembly, sharpening her skills in user-centered design and furthering her career aspirations within the tech industry.
Leadership and Advocacy
In addition to her technical achievements, Cui is also a strong advocate for workplace equity and diversity. She took on a leadership role in the ALL IN Diversity & Inclusion initiative at Deloitte Consulting Singapore, leading a team of 10 over two years. This initiative aims to cultivate a culture of inclusivity and empowerment, particularly championing women within the workplace from the ground up. This passion for advocating for equitable work environments informs her approach in her professional practice, aiming to deliver products that consider diverse user needs and experiences.
Career Trajectory
Currently positioned as a Product Manager at Shopee, Cui Lee is at the forefront of the tech industry's evolution, merging her consulting experience with her design insights to deliver exceptional product experiences. Her previous roles include consulting and business analysis at Deloitte Consulting, where she honed her skills in stakeholder engagement, project management, and system implementation.
Her ethos revolves around understanding human psychology, which drives her passion for creating beautiful, tangible solutions. This ability to empathize with users sets her apart in her roles, enabling her to deliver not only functional but also delightful user experiences.
Career Highlights
Key Skills
Leadership Experience
