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Curt Woodward

Director of Content, Copywriting at ZoomInfo

Curt Woodward is the Director of Content and Copywriting at ZoomInfo, a provider of data and research software for sales, marketing, operations, and recruiting professionals.1 He has been in this role since July 2021, based in the Greater Boston area.1

In his current position, Woodward leads the content marketing and copywriting teams for ZoomInfo, defining and executing content initiatives across multiple product lines and customer personas.1 His responsibilities include:

  • Reorganizing the writing team to prioritize high-quality, flexible, cross-platform content
  • Leading the re-launch of the ZoomInfo blog
  • Driving significant growth in SEO impressions and clicks
  • Developing quarterly content marketing planning processes
  • Generating millions of dollars in qualified pipeline annually
  • Establishing ZoomInfo's first copywriting desk
  • Co-leading the implementation of Generative AI content creation tools1

Prior to joining ZoomInfo, Woodward had an extensive career in journalism and media:

  • Audience Engagement Editor and Reporter at Boston Globe Media (2015-2021)
  • Senior Editor at Xconomy (2011-2015)
  • Capitol Reporter for the Associated Press in Olympia, WA (2005-2011)
  • Reporter for the Associated Press in Bismarck, ND and Helena, MT (2002-2005)1

Woodward holds a degree in Journalism and Political Science from Western Washington University.1 He is known for his expertise in content strategy, editing, analysis, and team building.2 Recently, he shared insights on using AI in marketing, particularly for data analysis and content strategy.3

Highlights

12 Smart Ways Marketers Are Using Generative AI to Stay Ahead

Related Questions

What are some of the key content initiatives Curt Woodward has led at ZoomInfo?
How did Curt Woodward's journalism background influence his role at ZoomInfo?
What specific challenges did Curt Woodward face when re-launching the ZoomInfo blog?
How has Curt Woodward's team utilized generative AI at ZoomInfo?
What are some examples of high-quality content Curt Woodward has professionalized at ZoomInfo?
Curt Woodward
Curt Woodward, photo 1
Curt Woodward, photo 2
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Location

Greater Boston