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Curtis Hamilton

Fractional Senior Revenue Operations Leader & Advisor | Certified Revenue Architect® & High Performance Coach | Focused on Building, Accelerating & Scaling High Potential PE backed Global Companies.

Professional Background

Curtis Hamilton is a highly strategic leader with extensive expertise in revenue operations and Go-To-Market (GTM) strategies, specializing in scaling Software as a Service (SaaS), Business-to-Business (B2B), and Business-to-Consumer (B2C) organizations. With a profound dedication to continuous improvement, Curtis has developed a solid reputation for driving business strategy, alignment, and operational efficiency throughout the customer lifecycle. His capabilities extend to leading business development, strategic sales, and customer success teams, ensuring organizations consistently meet their growth metrics.

Curtis possesses a proven track record in assessing operational and process gaps, all while cultivating vital relationships that facilitate sustainable growth within organizations. His expertise shines through his comprehensive understanding of revenue enablement and operational processes, which he adeptly applies to enhance production, efficiency, and effectiveness on a global scale. Over the years, Curtis has gained valuable experience collaborating with high-growth organizations, with annual recurring revenue (ARR) ranging from $1 million to over $250 million.

His leadership style emphasizes teamwork, collaboration, and effective relationship management, making him an influential figure within matrixed and entrepreneurial settings. By promoting alignment across various business units, Curtis has successfully navigated the complexities of revenue operations and GTM enablement in diverse roles throughout his career.

Education and Achievements

Curtis Hamilton's academic journey laid a strong foundation for his career in strategic operations and business management. He pursued studies in Community Health Science at Brock University, which equipped him with critical skills in data analysis and resource management. Additionally, he studied Business Management and Operations at Humber College, further enhancing his knowledge in effective leadership and operational strategies. This diverse educational background has played a significant role in shaping Curtis's approach to business development and revenue operations.

Throughout his professional journey, Curtis has held a plethora of roles that highlight his leadership excellence and operational expertise. Notable positions include serving as the Founder and Principal Consultant at CWJH Enterprise Inc., where he provided invaluable consulting services to organizations aiming for growth and efficiency. His role as the Senior Vice President of Sales Operations (Fractional) at Avanulo demonstrated his hands-on involvement in transforming sales processes and aligning operational strategies with organizational goals.

As Director of Portfolio Management and Strategic Growth at Lane Four, Curtis focused on enhancing product offerings while driving strategic initiatives to foster growth. He further showcased his ability to build teams and mentor talent as the Director of Revenue & GTM Operations & Enablement at Introhive. Curtis’s dedication to developing talent was also evident in his tenure as the Director of Corporate and Enterprise Training and Enablement at Sandler Training - Maritimes, where he spearheaded training programs for corporate and enterprise clients.

Curtis has been an active member of several prominent organizations, including his role as an Executive Member at Pavilion, where he contributed to networking and professional development initiatives for leaders in sales and marketing. His experience as a Revenue Operations & GTM Advisor at Futurpreneur Canada reflects his passion for supporting burgeoning entrepreneurs and helping them navigate the complexities of business growth. Curtis's adeptness was also highlighted during his time at GoodLife Fitness, where he held multiple key roles, including Sr. Training & Development Specialist and General Manager of Revenue Operations. His ability to enhance the member experience in his capacity as Regional Manager further underscored his commitment to customer success and organizational growth.

Achievements

Curtis Hamilton has accumulated an impressive portfolio of achievements over his professional career. His impactful leadership in revenue operations within high-growth organizations has been instrumental in driving significant growth metrics, ensuring organizations not only achieve their goals but also exceed them. Curtis has been a key player in aligning teams' objectives with the company's vision, thereby fostering an environment of collaboration and efficiency.

One of Curtis's paramount achievements was his strategic influence during his time at GoodLife Fitness, where he played a critical role in transforming sales operations and optimizing the customer experience across multiple regional locations. His strategic foresight allowed GoodLife Fitness to adapt its business strategies to evolving market demands, ensuring they maintained a competitive edge in the

Highlights

Sep 10 · linkedin

This may be an unpopular opinion with some in the #saas ecosystem - However...

The traditional sales funnel has had its time, and it's also time to move on from the traditional way we look at the customer journey with our #GTM and #RevOps teams.

🐶 Jacco van der Kooij Bowtie Data Model, outlined in Revenue Architecture, offers a much-needed new perspective for recurring revenue businesses. 🚨

This isn’t just an upgrade—it’s an entire shift in how we approach the entire customer journey, because as we know, GTM Efficiency = IS the success metric moving forward.

GTM alignment is critical for uncovering a few things including: Predictability, Repeatability, Profitability, and ultimately Scalability in our businesses. This allows us to achieve what Sam Jacobs of Pavilion has coined as PEG (Profitable - Efficient - Growth).

Key insights from the Bowtie Model:

  1. It extends beyond the initial sale, covering stages like Mutual Commit, Onboarding, Adoption, and Expansion.
  2. It emphasizes the long game—customer retention and expansion matter just as much as acquisition. (NRR)
  3. The model introduces a unified data structure that lays the foundation for using AI to drive revenue growth.

What strikes me most is how the Bowtie Model addresses the blind spots of the old funnel, especially for subscription-based and SaaS businesses. It’s not just about getting new customers; it’s about sustaining and growing those relationships over time. 🔄

❓Are you still relying on outdated funnel metrics, or have you transitioned to a model that values the full customer lifecycle?

❓ Are you focused only on new business, or are you measuring success by retention and expansion too? 🤔

💡 Let’s talk. How could adopting the Bowtie Model transform your growth strategy and reshape your approach to success?

#RevenueArchitecture #SaaS #Revops

Via: Winning by Design

👀 https://lnkd.in/epA4v2nU

Related Questions

How did Curtis Hamilton develop his expertise in revenue operations and Go-To-Market strategies?
What strategies does Curtis Hamilton employ to assess operational and process gaps within organizations?
In what ways has Curtis Hamilton contributed to scaling high-growth SaaS and B2B organizations?
What are some of the significant achievements Curtis Hamilton has accomplished during his tenure in business development?
How does Curtis Hamilton foster teamwork and collaboration in a matrixed organizational structure?
Curtis Hamilton
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Location

Halifax, Nova Scotia, Canada