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Cvl Srinivas

Country Manager, WPP India

CVL Srinivas is a seasoned professional with over 25 years of experience in the media and advertising industry, having held senior management positions at renowned agencies like GroupM (WPP), Madison, and Starcom MediaVest in India and the Asia-Pacific region.

He was a key member of the startup team at HTA-Fulcrum, which is now known as Mindshare-Fulcrum under GroupM/WPP, where he helped establish India's first media agency of record for Unilever in 1995. Additionally, he played a significant role in setting up Maxus for GroupM/WPP in India and the Asia-Pacific region, collaborating with various top advertisers and brands to enhance and innovate agency businesses.

CVL Srinivas is known for his expertise in managing transformation, talent management in creative organizations, strategies for achieving and maintaining leadership positions, as well as developing go-to-market strategies for startups.

With an educational background that includes a PGDBM from XLRI Jamshedpur and a BE (Hons) from BITS Pilani, he has demonstrated a strong foundation for his industry success.

Throughout his career, CVL Srinivas has served in several distinguished roles such as Country Manager, India at WPP; CEO South Asia at GroupM; Chairman India at Starcom Mediavest Group; Director Private Treaties at Bennett Coleman and Co. Ltd. (Times Group); CEO Asia Pacific at Maxus; COO at Madison World; and Media Lead for Foods & Personal Care at HTA Fulcrum for the Unilever business within the J. Walter Thompson Worldwide network.

Cvl Srinivas
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Location

India