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Cynthia Butler

MBA, Ad Tech/Programmatic Operations, Business Intelligence, Yield Maximization, and Revenue Management

Cynthia Butler is the Director of Yield Management at TripleLift, a company based in New York.13 She has expertise in operations and revenue management, with a focus on transforming traditional business approaches. Prior to her current role, Butler held the position of Director of Business from 2019 to 2022.5 She is also the Founder and Consultant at Progmatic Ops, a role she has held since 2009.5 Butler's professional experience demonstrates her skills in yield management and business operations within the digital advertising industry.

Contact Information

  • Email: cb****@triplelift.com14
  • Location: Colorado, USA6
  • LinkedIn: cynthiabutler14

Expertise

Butler has shared insights on industry trends, particularly regarding subscription services and advertising models. She predicts that in 2023, due to economic factors and inflation, many people will reassess their subscriptions, leading businesses to reintroduce alternative revenue models and potentially causing a resurgence of ad-supported content.23

Highlights

Oct 17 · apollo.io
TripleLift Financial Overview, Employee Count, and Competitors
TripleLift Financial Overview, Employee Count, and Competitors
Marketing Trends 2023: DSPs - TripleLift
Dec 13 · triplelift.com
Marketing Trends 2023: DSPs - TripleLift
Marketing Trends 2023: DSPs - TripleLift

Related Questions

What are Cynthia Butler's main responsibilities as Director of Yield Management at TripleLift?
How has Cynthia Butler contributed to TripleLift's growth and success?
What is supply-path optimization, and how does it impact advertising?
What are the key challenges Cynthia Butler faces in her role at TripleLift?
How does TripleLift's approach to yield management differ from its competitors?
Cynthia Butler
Cynthia Butler, photo 1
Cynthia Butler, photo 2
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Location

Denver Metropolitan Area