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Cynthia Butler

MBA, Ad Tech/Programmatic Operations, Business Intelligence, Yield Maximization, and Revenue Management

Cynthia Butler is the Director of Yield Management at TripleLift, a company based in New York.13 She has expertise in operations and revenue management, with a focus on transforming traditional business approaches. Prior to her current role, Butler held the position of Director of Business from 2019 to 2022.5 She is also the Founder and Consultant at Progmatic Ops, a role she has held since 2009.5 Butler's professional experience demonstrates her skills in yield management and business operations within the digital advertising industry.

Contact Information

  • Email: cb****@triplelift.com14
  • Location: Colorado, USA6
  • LinkedIn: cynthiabutler14

Expertise

Butler has shared insights on industry trends, particularly regarding subscription services and advertising models. She predicts that in 2023, due to economic factors and inflation, many people will reassess their subscriptions, leading businesses to reintroduce alternative revenue models and potentially causing a resurgence of ad-supported content.23

Highlights

Feb 9 · linkedin

Sadly another day of layoffs across the ad tech industry. If there's any help or support I can provide, please reach out. There are so many amazing people now looking for their next opportunity. This is a difficult day, but this is an amazing and resilient industry. Keep supporting and helping each other like I know we all are!!

Mar 30 · linkedin

Hi Everyone! My team at #triplelift is hiring! Please reach out, will also look at remote applicants! Great career opportunity, great company, and (if I might be so humble), a really awesome boss!

Related Questions

What are Cynthia Butler's main responsibilities as Director of Yield Management at TripleLift?
How has Cynthia Butler contributed to TripleLift's growth and success?
What is supply-path optimization, and how does it impact advertising?
What are the key challenges Cynthia Butler faces in her role at TripleLift?
How does TripleLift's approach to yield management differ from its competitors?
Cynthia Butler
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Location

Denver Metropolitan Area