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Cynthia Herrera

Chief Executive Officer at Sun Bum

Cynthia Herrera is the Chief Executive Officer of Sun Bum, a fast-growing sun care brand.1 She has been in this role since August 2019.3 Here are some key details about her career and background:

Professional Experience

Herrera has over 30 years of experience in fast-moving consumer goods companies.1 Her career highlights include:

  • Sun Bum: CEO since August 20193
  • SC Johnson: Held various leadership roles over 20 years, including:
    • Senior Director of Customer and Shopper Marketing North America
    • Global Brand Strategic Initiatives
    • Senior Director of National Sales
    • Sales Director for Target and Drug/Club channels3
  • Pepperidge Farm: Customer Development Manager (1998-2000)3
  • Nabisco: Account Manager (1997-1998)3
  • Nestle: Retail Merchandising Manager (1993-1997)3

Education

Herrera graduated Magna Cum Laude from Western Michigan University with a Bachelor's degree in Business Administration in 1993.13

Leadership Style

As a leader, Herrera is described as solution-focused and action-oriented. She emphasizes:

  • Empowering others and enabling possibilities
  • Inspiring excellence through listening, guiding, and mentoring
  • Setting high expectations
  • Fostering an environment of inclusivity, positive intent, and accountability1

Additional Roles

  • Member of the WMU Food Marketing Advisory Board
  • Board member of San Diego Sports Innovators (SDSI), a non-profit organization1

At Sun Bum, Herrera focuses on maintaining the brand's authenticity and its commitment to being planet, animal, and family-friendly.2 Under her leadership, the company aims to expand globally while staying true to its beach lifestyle roots and mission to prevent skin cancer.2

Highlights

Apr 27 · reddoor.biz
Meet the Marketer: Cynthia Herrera, Sun Bum - Red Door Interactive
Meet the Marketer: Cynthia Herrera, Sun Bum - The Marketing Remix
Meet the Marketer: Cynthia Herrera, Sun Bum - The Marketing Remix
Aug 13 · beachly.com
Say Hello to Female CEO, Cynthia Herrera, from Sun Bum - Beachly
Say Hello to Female CEO, Cynthia Herrera, from Sun Bum - Beachly

Related Questions

What inspired Cynthia Herrera to join Sun Bum?
How has Cynthia Herrera's background in CPG companies influenced her leadership at Sun Bum?
What are some of Cynthia Herrera's key achievements since becoming CEO of Sun Bum?
How does Cynthia Herrera foster inclusivity and positive intent within her team?
What challenges has Cynthia Herrera faced in expanding Sun Bum globally?
Cynthia Herrera
Cynthia Herrera, photo 1
Cynthia Herrera, photo 2
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Experience

Chief Executive Officer at Sun Bum since August 2019
Senior Director Customer and Shopper Marketing North America at SC Johnson, Global Brand Manager at SC Johnson, Sales Director at SC Johnson

Education

Bachelor of Business Administration (B.B.A.) from Western Michigan University - Haworth College of Business, 1990 - 1993

Location

Encinitas, California, United States