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Cynthia La Rowe

VP, Chief People & Brand Officer at PEMCO

Cynthia La Rowe is the Vice President and Chief People & Brand Officer at PEMCO Mutual Insurance.12 She joined PEMCO's executive team in August 2021, bringing over 30 years of experience in various sectors and industries.12

In her role at PEMCO, La Rowe is responsible for:

  1. Guiding the fulfillment of PEMCO's brand promise
  2. Overseeing employee, customer, and community experiences
  3. Leading human resources, marketing and communications, real estate and facilities, and enterprise services1

La Rowe's expertise includes:

  • Business strategy
  • People strategy
  • Corporate communications
  • Operations
  • Sales
  • Transformation12

Prior to joining PEMCO, La Rowe held leadership positions at:

  • The Spur Group
  • Bridge Partners
  • Starbucks
  • Microsoft1

She is known for her ability to help companies refine their unique value propositions and market-differentiated expertise.1 La Rowe is passionate about employee engagement, well-being, and supporting initiatives that foster community, innovation, and results.1

La Rowe graduated from Westmont College in Santa Barbara, California, where she earned a Bachelor of Arts in English and graduated as Valedictorian and Summa Cum Laude. She has lived and worked internationally before settling in Seattle.1

As of January 2025, La Rowe has taken on the role of Chief Experience Officer at PEMCO, where she is leading the company's new "For the Love of Prevention" brand platform.3

Highlights

Jan 27 · shots.net
PEMCO launches For the Love of Prevention with Mekanism | shots
PEMCO launches For the Love of Prevention with Mekanism | shots
Jan 22 · king5.com
Behind the scenes of PEMCO's new 'I Love Prevention' TV commercial
Behind the scenes of PEMCO's new 'I Love Prevention' TV commercial
Nov 13 · theorg.com
Cynthia La Rowe - VP, Chief People & Brand Officer at PEMCO
Cynthia La Rowe - VP, Chief People & Brand Officer at PEMCO
Aug 30 · businesswire.com
PEMCO Mutual Insurance Names Cynthia La Rowe as New Vice ...
PEMCO Mutual Insurance Names Cynthia La Rowe as New Vice ...
Jul 2 · theorg.com
Leadership Team - PEMCO - The Org
Leadership Team - PEMCO - The Org

Related Questions

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What specific strategies has Cynthia La Rowe implemented to enhance employee engagement at PEMCO?
How does Cynthia La Rowe balance her professional and personal life?
What are some of the key initiatives Cynthia La Rowe has launched at PEMCO?
Cynthia La Rowe
Cynthia La Rowe, photo 1
Cynthia La Rowe, photo 2
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Location

Greater Seattle Area