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Cynthia La Rowe

VP, Chief People & Brand Officer at PEMCO

Cynthia La Rowe is the Vice President and Chief People & Brand Officer at PEMCO Mutual Insurance.12 She joined PEMCO's executive team in August 2021, bringing over 30 years of experience in various sectors and industries.12

In her role at PEMCO, La Rowe is responsible for:

  1. Guiding the fulfillment of PEMCO's brand promise
  2. Overseeing employee, customer, and community experiences
  3. Leading human resources, marketing and communications, real estate and facilities, and enterprise services1

La Rowe's expertise includes:

  • Business strategy
  • People strategy
  • Corporate communications
  • Operations
  • Sales
  • Transformation12

Prior to joining PEMCO, La Rowe held leadership positions at:

  • The Spur Group
  • Bridge Partners
  • Starbucks
  • Microsoft1

She is known for her ability to help companies refine their unique value propositions and market-differentiated expertise.1 La Rowe is passionate about employee engagement, well-being, and supporting initiatives that foster community, innovation, and results.1

La Rowe graduated from Westmont College in Santa Barbara, California, where she earned a Bachelor of Arts in English and graduated as Valedictorian and Summa Cum Laude. She has lived and worked internationally before settling in Seattle.1

As of January 2025, La Rowe has taken on the role of Chief Experience Officer at PEMCO, where she is leading the company's new "For the Love of Prevention" brand platform.3

Related Questions

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Cynthia La Rowe
Cynthia La Rowe, photo 1
Cynthia La Rowe, photo 2
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Location

Greater Seattle Area