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Cynthia Price
SVP of Marketing
Cynthia Price is the Senior Vice President of Marketing at Litmus, a role she has held since February 2022. She has a strong background in marketing and sales, particularly within B2B technology startups, focusing on strategies for rapid growth, lead generation, and demand generation. Before her current position, she served as the Vice President of Marketing at Litmus from March 2019 to March 2022 and held various roles at Emma, Inc., including VP of Marketing and Director of Partner Development.123
Professional Background
- Current Role: SVP of Marketing at Litmus (February 2022 - Present)
- Previous Roles:
- VP of Marketing at Litmus (March 2019 - March 2022)
- VP of Marketing at Emma, Inc. (March 2016 - March 2017)
- Director of Partner Development at Emma, Inc. (June 2012 - June 2014)
- Consulting: Runs her own consulting firm focusing on marketing strategy for early and mid-stage companies.34
Expertise
Cynthia specializes in:
- Content Marketing: Leading initiatives that support the Litmus community through effective content strategies.
- Demand Generation: Developing campaigns that drive engagement and conversions.
- Marketing Strategy: Crafting and optimizing marketing plans aligned with sales objectives to foster business growth.15
Education
Cynthia holds degrees from Miami University and Harpeth Hall, although specific details about her education are not widely publicized.3
Personal Insights
Cynthia is known for her passion for authentic communication and the integral role of email in marketing strategies. She emphasizes the importance of real-time data analysis to improve campaign performance and has a notable presence in the email marketing industry with over a decade of experience.24
Highlights
“Marketing has transformed more in the past 3 years than the past 50.” 💡 Marketers: if keeping pace with recent times has been a struggle, you're not alone!
HubSpot’s State of Marketing helps illuminate the areas that marketers should focus on (e.g. what marketers have in mind for their top goals this year). What better way to refine Q2 and beyond than by level setting with your peers?
We teamed up with HubSpot, Rock Content, and Search Engine Journal to share the latest trends across email marketing, social media, SEO, AI, automation, and content marketing.
Dive into the report to learn about the current marketing trends impacting how marketers will work this year—from AI tools and chatbots to social selling and cookieless personalization.
📣 Demand Gen community 📣 Please help me spread the word! We're currently hiring for a Director of Demand Gen to own pipeline generation for Litmus Enterprise. This is a strong program today and we're looking for the right leader to help us take it to the next level. Experience owning pipeline through strong content, co-marketing, events, ABM and more? Even better if you have experience at a PLG company that has a self serve/upgrade motion. Give me a shout. Remote role. Best team ever. :)
Please share and reach out to me directly if you have questions or candidates who might be a great fit!
