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D. Smart

I lead digital marketing and communications teams to create growth and protect reputations.

D. Archibald Smart is a seasoned professional with a 20-year career at the nexus of technology, communications, politics, and digital media. He is known for advising global corporations, foreign governments, non-profits, trade associations, and political candidates on leveraging digital platforms for impactful results.

His expertise spans online reputation management, crisis communication, strategic public affairs campaigns, and more. Smart has successfully managed projects for reputable entities like Mayo Clinic, United Technology Corp, Alzheimer's Association, and the Kingdom of Saudi Arabia.

Smart's proficiency as a technologist shines through his ability to devise innovative solutions utilizing data analysis, social analytics, digital advertising, and micro-targeting strategies. His experience includes serving as the Chief Technology Officer for Mitt Romney's 2012 presidential campaign and leading digital campaigns at Targeted Victory.

With a foundation in Computer Science from New York University, Smart's career took off at Young & Rubicam in Madison Avenue, where he worked on prominent international brands.

Currently, Smart serves as the Principal Consultant at DKR Insights, leveraging his extensive background to provide strategic counsel. Previously, he held key positions such as Executive Vice President at MSL/Publicis Groupe and Director of Interactive at NJI Media.

D. Smart
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Location

Washington DC-Baltimore Area