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D. Moore
Managing General Partner at Dewey Moore Family, L.P.
Professional Background
D. M. "Rusty" Moore, Jr., CEP®, is an accomplished executive with an illustrious career in the insurance and investment industry, characterized by a rich blend of leadership roles and a commitment to excellence. With over three decades of experience, Rusty has attained an impressive reputation as a key contributor to merger and acquisition strategies, leadership development, corporate governance, and succession planning. His extensive expertise has made him a sought-after figure in the realm of wealth management and financial advisory.
Rusty is the former Chairman and CEO of the Institute for Wealth Holdings, Inc. (previously known as Cherry, Inc.) and Institute for Wealth Management, LLC. Under his leadership, these firms excelled in providing SEC-registered investment advisory services, proudly managing over $800 million in assets. His vision and strategic acumen have driven success and advocacy within the financial advisory community, making a significant impact throughout the industry.
Education and Achievements
Rusty’s academic foundation is fortified by a Bachelor of Business Administration (BBA) degree from Southern Methodist University, where he majored in Business, Finance, and Marketing at the esteemed Cox School of Business. His educational pursuits did not stop there; he furthered his studies at Dallas Theological Seminary, earning a Master’s degree in Biblical and Theological Studies with a focus on Systematic Theology and Christian Leadership. This unique combination of business acumen and theological insight informs his approach to financial planning and client advisory, allowing him to provide a distinctive biblical perspective on estate planning and investment management.
As a testament to his professional dedication, Rusty has amassed numerous FINRA registrations, including Series 1, 6, 24, 26, 62, 63, 65, and 79. Moreover, he holds multiple esteemed designations including Certified Estate Planner (CEP®) and Certified Kingdom Advisor (CKA®). These accolades speak to his unwavering commitment to professional development and adherence to industry best practices, equipping him to address a wide range of financial and estate planning needs for his clients.
Rusty began his career with Henry S. Miller, Co. before moving on to A. L. Williams, now known as Primerica, Inc. During his tenure at Primerica, Rusty quickly ascended the ranks, receiving the esteemed "Rookie of the Year" award and ultimately holding the position of Senior Vice President and National Sales Director. In 1991, he showcased his entrepreneurial spirit by founding Rushmore Financial Group, which he successfully guided from startup to a public offering on the NASDAQ under the ticker symbol “RFGI” in 1998.
Leadership Roles and Community Engagement
Rusty’s extensive leadership experience is further underscored by his engagement on the boards of directors for a NASDAQ company, two life insurance companies, and an international non-profit organization. His commitment to leadership extends beyond corporate governance into philanthropic endeavors as well. As a Director at MentorLink International, he is passionate about nurturing future leaders and fostering growth within his community.
Throughout his career, Rusty has been involved with multiple organizations, contributing as Managing Director at Commerce Street Holdings, LLC, and formerly holding the position of President at Puritan Financial Group. His diverse portfolio has not only showcased his executive prowess but also highlighted his ability to navigate complex financial landscapes in a variety of contexts.
Personal Life
Originally hailing from Mount Vernon, Texas, Rusty grew up in Hughes Springs. His roots in the Lone Star State have undoubtedly shaped his values and commitment to integrity in all pursuits. Currently, he resides in both Dallas, Texas, and Naperville, Illinois, alongside his wife, balancing professional commitments with his personal life.
Rusty Moore's diverse background, extensive experience, and honorable commitments paint a picture of a well-rounded individual dedicated to excellence in the financial advisory realm, with a strong focus on ethical practice and company leadership. His unique blend of business savvy and theological insight allows him to provide clients with comprehensive estate planning and investment advice, all while embodying the highest standards of professionalism and service. As he continues to make strides in his career, Rusty remains a beacon of knowledge and support for those seeking to navigate the complexities of wealth management and financial planning.
