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Dae Smith
Brand Director at Barkley
Professional Background
Dae Smith is a distinguished Digital Strategist whose career reflects a deep engagement with human behavior and the forces that influence decision-making. With extensive experience in account management and a rich history in startups and nonprofit organizations, Dae has successfully navigated diverse roles that underscore an ability to blend creativity with strategic acumen. Currently serving as the Brand Director at Barkley, Dae leads innovative branding strategies that resonate with contemporary audiences, driving impactful relationships between brands and their consumers. Previously, Dae held significant positions within Barkley as a Brand Supervisor and has also made notable contributions as a Client Marketing Manager at Rx Savings Solutions, where they honed skills in client relations and marketing strategies.
Dae's professional journey has been characterized by a commitment to excellence and an eagerness to learn, evidenced by roles at reputable firms such as Techstars, where they served as a Marketing Manager and played an integral part in shaping brand narratives. Their tenure at VML, both as a Planner and Account Manager, provided a solid foundation in account management, positioning Dae as a versatile strategist able to adapt to various industry challenges. Additionally, Dae began their career journey with an impactful internship at Techstars during the Global Startup Battle, which ignited a passion for innovation and collaboration in business contexts.
Education and Achievements
Dae's educational background is as diverse as their professional experience. They earned a Master of Communication in Digital Media from the esteemed University of Washington, equipping them with the skill set necessary to navigate the evolving digital landscape. This advanced study focused on understanding the intricacies of digital communication, allowing Dae to refine their strategic thinking and digital storytelling capabilities.
Prior to their master's degree, Dae graduated with a Bachelor of Arts in Urban Studies/Affairs from the University of Missouri-Kansas City, where they developed a keen interest in societal structures and community dynamics. Complementing this unique blend of expertise, Dae also has experience from Parsons School of Design, which adds a layer of creative strategy to their digital aspirations. This combination of hands-on experience and formal education positions Dae as a thought leader in their field.
Notable Contributions
Throughout their career, Dae has made significant contributions to the nonprofit sector, evidenced by their role as the Event Manager and Social Media Manager at the Head for the Cure Foundation. This experience not only highlights Dae's versatility but also showcases their passion for making a difference in communities through effective branding and marketing initiatives. Additionally, during their time as a Communications Intern at the Kansas City Mayor's Office under Sly James, Dae gained invaluable insight into public communication and civic engagement, which has certainly influenced their approach to digital strategy today.
Achievements
