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Daffyd Roderick

Strategic Storyteller

Daffyd Roderick is a seasoned professional communicator with extensive experience in corporate communications.2 He is currently self-employed and has a strong background in the cannabis industry.3 Roderick recently announced a joint venture between his company, Positive Intent Events (PIE), and High Tide Inc. to support the emerging Canadian cannabis event and entertainment sector.31

In his role at PIE, Roderick serves as the Managing Partner. He has expressed enthusiasm about bringing cannabis into the hospitality and tourism industry, noting the positive reception they received at the Edmonton International Fringe Theatre Festival.1 This indicates his involvement in pioneering adult-only cannabis events and culinary experiences.

Roderick is known for his focus, hard work, and ability to be an excellent business partner.2 His experience and expertise in communications likely contribute to his success in navigating the evolving cannabis industry landscape and creating innovative event experiences.

Highlights

Aug 22 · linkedin

Everybody loves PIE

This week we launched Positive Intent Events to create spaces where adults can enjoy responsible cannabis consumption experiences while taking in music, art and entertainment.

The confluence of a great opportunity and Alberta's progressive regulation around cannabis and events made the Edmonton International Fringe Theatre Festival the perfect time and place to share our work. The Fringe Festival’s courage to be the first top-level event organizer to support an exclusively adults-only cannabis garden demonstrates their commitment to creating amazing guest experiences and perfectly aligns with our goals for PIE.

The enthusiasm and conversations we have met with at the Fringe confirmed our thinking that the cannabis hospitality space is ready to grow. Reactions to our garden were uniformly positive and upbeat. People were excited to see a space created for them and even non-consumers were pleased to taste the delicious mocktails on offer and enjoy a break from Fringe-ing (yes, it's a verb).

The cannabis sector has invested a huge amount of human capital into operating responsibly and within regulation and PIE has benefitted enormously from the goodwill created. So thank you to every retailer who has checked ID, talked about safe storage and educated on safer consumption.

We have some ground to cover to further reduce stigma and concern, but where would the fun be if the goal was already accomplished?

Can't wait to share where we are going next! And if you're in Edmonton, become one of the 550,000 people who enjoy the amazing performances on display at the Fringe...and stop by for some PIE.

Big thanks to Daniel Nguyen and the team at Numo Cannabis for delivering a great experience for our cannabis consumers.

Huge thanks to all of the lovely humans who collaborated to make this come together. Diplomat Consulting Stacey Mison Nathan Mison Evan T. Rutherford Barry Diamond Ivan Ross Vrána Stephanie Bach Matthew Yanish David Tam, KC Dale Nally Megan Dart Chris Kavanagh Amy Jo Lawley Diplomat Consulting Parlee McLaws LLP Thank you to our insurer, Lloyd Sadd for the amazing support!

Oct 2 · linkedin

Looking for someone who wants to join our agile team of committed communicators.

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Daffyd Roderick
Daffyd Roderick, photo 1
Daffyd Roderick, photo 2
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Location

Toronto, Ontario, Canada