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Dafna Schuldenfrei
Programmatic Partner Account Manager at Taboola
Professional Background
Dafna Schuldenfrei is an accomplished business professional specializing in programmatic advertising and digital marketing, with a robust career spanning various leadership roles in sales, business development, and account management. Currently, she serves as the Programmatic Partner Account Manager at Taboola, where she plays a pivotal role in enhancing partnerships and expanding the company’s footprint within the digital advertising space. Her expertise in programmatic solutions enables clients to connect with a vast array of audiences, effectively driving engagement and boosting brand visibility.
Prior to her position at Taboola, Dafna showcased her business acumen as a Sales & Business Development Manager at TrafficPoint, where she was instrumental in creating strategic partnerships and driving revenue growth. Her leadership skills were further recognized during her tenure as Head of Video at Takoomi, where she not only managed a talented team but also spearheaded strategies that propelled the company’s video content initiatives.
Dafna’s journey in the digital landscape began with her role as Business Development at Groupon. Her early career experiences laid the foundation for her strengths in negotiation and client relations, which she has honed and leveraged throughout her professional journey, leading to her current success.
Education and Achievements
Dafna's educational background is anchored in her studies for a Bachelor's degree in Business, Management, Marketing, and Related Support Services at The College of Management - Academic Studies. This comprehensive program provided her with a strong theoretical framework and practical insights into the complexities of business operations, marketing strategies, and managerial principles. Through her education, Dafna developed key skills that are vital in the fast-paced world of digital marketing.
Dafna Schuldenfrei's contributions to her respective fields are noteworthy, consistently comprising innovative approaches to business development and partnership management. She is recognized for her ability to adapt to an ever-evolving digital landscape, making her an asset to any organization she is part of. Her knowledge and experience have enabled her to stay ahead of market trends and deliver value to her clients and partners alike.
Achievements
Throughout her career, Dafna has achieved numerous milestones that reflect her dedication and expertise in the industry. As a Programmatic Partner Account Manager at Taboola, she has led initiatives that enhance advertising effectiveness, resulting in improved ROI for clients. Her strategic mindset and ability to understand market demands have facilitated successful campaigns and long-term client relationships.
In her previous roles, including as the Head of Video at Takoomi, Dafna maximized content engagement through innovative video marketing strategies. This not only supported brand initiatives but also amplified audience reach, demonstrating her comprehensive understanding of multimedia marketing.
Moreover, her role as Sales & Business Development Manager at TrafficPoint showcases her talent in building and nurturing mutually beneficial partnerships that drive organizational success. Dafna's track record in business development is characterized by her passion for fostering collaboration and achieving common goals.
In summation, Dafna Schuldenfrei is a seasoned professional whose career is marked by her commitment to excellence in the fields of business development, digital marketing, and programmatic advertising. Her educational foundation, combined with her varied experiences, positions her as a leading figure in the industry, continuously contributing to the advancement of digital strategies that drive measurable results.
