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Dagmara Dłużniewska
Field Research Poland owner, Researcher, ESOMAR member
Professional Background
Dagmara Dłużniewska is a highly experienced professional in the field of market research, known for her extensive expertise in qualitative and quantitative research methodologies. As the Owner of Field Research Poland, Dagmara manages all aspects of research execution, from initial offer preparation to report generation, ensuring that every project meets the highest standards of quality and accuracy. With a strong background in consumer studies and business-to-business research, she has successfully completed several thousand research projects and created thousands of questionnaires, leading to the production of hundreds of comprehensive reports.
Dagmara's experience encompasses a broad range of research approaches, including Face to Face, CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing), CAWI (Computer-Assisted Web Interviewing), door-to-door surveys, and various forms of focus group discussions (FGDs) and in-depth interviews (IDIs). Her capability to manage teams specializing in research execution is a testament to her leadership skills, which involve collaborating with a network of high-quality interviewers throughout Poland. She has orchestrated the organization and execution of both qualitative and quantitative research projects, showcasing her versatility and adaptability in the field.
Education and Achievements
Dagmara Dłużniewska has a strong academic background, having served as a lecturer at the Institute of Journalism and Social Communication at the University of Wroclaw. This role allowed her to share her knowledge and passion for research methodologies with aspiring students and professionals in the field. Her commitment to education and mentorship emphasizes the importance of rigorous research practices in shaping informed business decisions.
Professionally, Dagmara has held significant positions in renowned organizations such as ACNielsen Poland, where she served in various roles, including Consumer Research Operations Manager and Consumer Research Field Manager. Her tenure at ACNielsen honed her skills in overseeing complex research operations and implementing quality control measures to ensure the integrity of research findings.
Dagmara also has experience as Operations Director at Inquiry Sp. z o.o., where she leveraged her management and strategic planning abilities to enhance research efficiency and effectiveness. Additionally, her role as Quality Control Coordinator at CAL Company Assistance Sp. z o.o. allowed her to ensure that research methodologies met industry standards and client expectations.
Achievements
Throughout her illustrious career, Dagmara has achieved numerous milestones in the realm of market research operations. Her ability to prepare comprehensive research methodologies and create innovative tools for both qualitative and quantitative research has contributed significantly to advancing research practices. She has also played a pivotal role in the budgeting, control, and execution of research budgets, demonstrating her financial acumen and responsibility.
One of Dagmara's remarkable specialties includes her extensive knowledge in operations connected to market research, which encompasses field realization, quality control, and the preparation of methodologies and research tools. Furthermore, her dedication to conducting advanced, expert in-depth interviews has strengthened her reputation as a thought leader in the industry.
Her passion for research and commitment to continuous improvement in methodology is evident in her initiative to create a quality control system for research processes, ensuring that every study conducted under her guidance meets the highest standards of quality assurance. Dagmara is also actively involved in training others on research methodology, demonstrating her desire to uplift the research community and share her wealth of knowledge with others.
As a true advocate for research, Dagmara's enthusiasm is contagious, and her love for studies reflects her commitment to contributing to the growth and development of the market research profession. Through her diverse experiences, she has established herself as a respected expert in the field, and her contributions will undoubtedly continue to impact future research initiatives positively.
