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Dale Bertrand

Founder and president of Fire&Spark specializing in SEO, content marketing, and analytics

Dale Bertrand is a marketing expert and entrepreneur with extensive experience in SEO, content marketing, and technology startups. Here are some key details about Dale Bertrand:

Professional Background

Current Roles

  • Founder and President of Fire&Spark, a company that helps ecommerce and B2B brands grow their organic search traffic and sales1
  • Startup Mentor at 500 Startups since January 2017
  • Startup Mentor at Hustle Fund since June 2020

Past Experience

  • Marketing Consultant for GrabCAD.com (2011-2018)
  • Founder and CEO of Greenway Media Publishing (2011-2015)
  • Director of Marketing at Pixability, Inc (2008-2010)
  • Principal Electrical Engineer at various technology startups (2001-2008)

Expertise

Dale specializes in:

  • Search Engine Optimization (SEO)
  • Content marketing
  • Analytics
  • Artificial Intelligence applications in marketing

He has worked with major brands like Citizen Watch, Nestle, Raymond Weil, Bulova, ADP, and Stratasys.1

Education

  • MS in Electrical Engineering from Brown University (2001-2002)
  • BS in Electrical Engineering from Brown University (1995-1999)

Speaking and Thought Leadership

Dale is also a keynote speaker and educator in the field of digital marketing:

  • He recently launched a dedicated speaking website (dalebertrand.com) to focus on his role as a professional speaker24
  • Dale speaks at marketing industry conferences, applying his knowledge of artificial intelligence to search engine marketing3
  • His speaking style incorporates humor, storytelling, and aims to transform audience thinking about technology and marketing24

In his role as a Startup Mentor at 500 Startups, Dale likely provides guidance on marketing strategies, particularly in the areas of SEO, content marketing, and leveraging technology for growth to early-stage companies in the 500 Startups portfolio.

Highlights

May 30 · marshallpr.com
Episode 239: The Latest on SEO, Content Marketing and AI

Related Questions

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How did Dale Bertrand transition from engineering to marketing and entrepreneurship?
What makes Dale Bertrand's approach to SEO unique?
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What inspired Dale Bertrand to become a startup mentor?
Dale Bertrand
Dale Bertrand, photo 1
Dale Bertrand, photo 2
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Experience

Founder and President at Fire&Spark (December 2008 - Present)
Startup Mentor at 500 Startups (January 2017 - Present), Hustle Fund (June 2020 - Present); Entrepreneur In Residence at Harvard Alumni Entrepreneurs (October 2020 - September 2021); Marketing Consultant at GrabCAD.com (May 2011 - November 2018); Equity Advisor at Trade Hounds (November 2016 - February 2018); Founder and CEO at Greenway Media Publishing (September 2011 - December 2015); Co-Founder and CTO at Vaulted Health (September 2011 - September 2012); Director of Marketing at Pixability, Inc (September 2008 - August 2010); Co-Founder and CTO at LeadGather.com (December 2006 - April 2009); Principal Electrical Engineer at Technology Startups (June 2001 - July 2008)

Education

MS in Electrical Engineering from Brown University (2001 - 2002); BS in Electrical Engineering from Brown University (1995 - 1999)

Location

Greater Boston