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Dale Manning
Head of Market Expansion and New Ventures at Gooten - On Demand - eCommerce - Product Strategy - Marketing Professional
Professional Background
Dale Manning is a distinguished technology executive and entrepreneur whose extensive career spans over 25 years across multiple facets of the technology, music, and eCommerce industries. With an impressive record of leadership within web technologies, Print on Demand services, and various business sectors, Dale has become a recognized name in the market. He has successfully built and sold four marketing technology companies, demonstrating both entrepreneurial spirit and a dedication to innovation.
Dale's professional journey began at Hewlett Packard’s Inkjet Division, where he had the invaluable opportunity to observe the dynamics of a well-structured business and the accomplishments of a motivated team. It was during his tenure at HP that he was selected for formal training in HTML, a crucial moment that helped to define his career trajectory. With a passion for creating technological solutions, he then founded a web development company in 1994 that built pioneering websites for high-profile clients, including the WWF and Kettle Foods. Following that, Dale merged his company with Koopman Ostbo, where he accepted an executive position within the advertising agency.
His career advanced further as he took on the role of Vice President of Technology at CMD in Portland, OR. There, he directed a sizable team of over 50 internet professionals and led multimillion-dollar projects for industry giants such as United Airlines, Intel, Nike, and Doc Martens, solidifying his reputation as a leader in technology execution and project management.
In 2000, he founded Idea Den, a digital services company that managed online brand presence for numerous A-level music artists for a decade. The company flourished under his leadership, attracting significant recognition and expertise in the entertainment industry. In 2010, Dale sold Idea Den to BPG and continued as an executive in the organization, where he played a pivotal role in managing the digital brands of legendary artists including The Doors, Imagine Dragons, and Tupac. Another remarkable milestone included raising $12 million to create MasterChannel, a groundbreaking ecosystem for entertainment brands, which underscored his innovative knack for technology advancements that benefit the music industry.
Later, he took on an impressive role as Vice President of Print On Demand (POD) at OneLive, overseeing merch production for top-tier names in both music and sports. Dale’s relentless pursuit of excellence and growth in the POD landscape saw him join Gooten in 2021, where he quickly rose to the position of Executive Vice President of Enterprise Growth—making significant contributions to the company’s strategic objectives.
In 2023, Dale re-launched Idea Den, aiming to provide world-class online solutions for clients in entertainment, education, and the private sector. In addition to his agency work, he currently provides consulting services within the Print On Demand industry, drawing upon his extensive experience to guide businesses toward innovative solutions.
Education and Achievements
Dale Manning’s educational background includes studies toward a Bachelor of Science at Multnomah University, laying the foundation for his deep understanding of technology and business principles. His combination of academic background and real-world experience has equipped him with a comprehensive knowledge base to tackle complex business challenges and to drive significant advancements in the technology sector.
Throughout his illustrious career, Dale has garnered numerous achievements that highlight his impactful contributions to various industries. Noteworthy milestones include:
- Successfully building and selling four marketing technology companies, showcasing his entrepreneurial prowess.
- Leading high-profile projects for elite clients such as United Airlines, Intel, and Nike at CMD.
- Managing the online branding efforts for celebrated music icons at BPG and raising $12 million for MasterChannel, which has since been licensed to Universal Music Group.
- His pivotal role in the growth of Gooten, ascending rapidly to the Executive level through his impactful strategies in enterprise growth.
- The 2023 reestablishment of Idea Den, reflecting his commitment to providing innovative solutions in web technologies and Print On Demand services.
Notable Achievements
Dale’s career is a tapestry of remarkable achievements:
- Leadership at Hewlett Packard: As an early career milestone, Dale gained invaluable insights into corporate operations and technical development within a global leader in technology.
- Founding Idea Den: This pivotal venture highlighted his ability to understand and cater to the unique needs of creative professionals in the music industry, creating sustainable online presences for major artists.
- Executive Roles at BPG: Managing online branding for prominent artists and brands solidified his expertise in integrated marketing and campaign strategy.
- MasterChannel Development: Leading the creation of a pioneering digital ecosystem that positively impacted the music industry speaks volumes about his innovative contributions to entertainment technology.
- Enterprise Growth at Gooten: His rapid ascent to the role of Executive Vice President demonstrates his capacity to lead and strategize at high levels in a competitive industry.
Dale Manning’s career is a testament to his enduring passion for technology and innovation. His diverse experiences and accomplishments reflect a commitment to excellence and a proven ability to adapt in a fast-evolving digital landscape. As Dale continues to lead and inspire, especially with the re-launch of Idea Den, he remains dedicated to solving complex business challenges through customized solutions and innovative strategies.
