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Damayanti Purkayastha

Damayanti Purkayastha is a seasoned professional in the field of strategy and marketing, currently serving as the Head of Strategy at MullenLowe MENA.4 She possesses a unique hybrid background that combines experience from both management consulting companies and creative agencies, giving her a competitive edge in her role.4

Purkayastha has expertise in various areas, including:

  1. Brand strategy: She has worked on brand strategies for diverse industries, including cryptocurrency exchanges.5
  2. Loyalty programs: She has written extensively about loyalty marketing in the Middle East, emphasizing the importance of emotional and social bonds in customer relationships.1
  3. Presentation skills: Purkayastha advocates for bringing "drama" to strategic presentations to make them more effective and engaging.6

Her professional experience includes:

  • Working on digital-focused plans for companies like BT Mobile7
  • Contributing to publications such as Campaign Middle East, where she has shared her views on women in the workplace2
  • Participating in industry events like the MENA Effies3

Purkayastha is known for her strong opinions on topics such as women in the workplace and her ability to combine strategic thinking with creative approaches.24 Her LinkedIn profile (username: damayantipurkayastha) showcases her professional journey and insights in the marketing and strategy domain.

Related Questions

What are some of the key strategies Damayanti Purkayastha has implemented at Mullenlowe Mena?
How has Damayanti Purkayastha's experience at Memac Ogilvy influenced her approach at Mullenlowe Mena?
What are some notable campaigns or projects led by Damayanti Purkayastha at Mullenlowe Mena?
How does Damayanti Purkayastha's background in loyalty programs impact her current role at Mullenlowe Mena?
What are the main challenges Damayanti Purkayastha has faced in her career, and how has she overcome them?
Damayanti Purkayastha
Damayanti Purkayastha, photo 1
Damayanti Purkayastha, photo 2
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Location

London, United Kingdom