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Damon Alberts
Digital Innovation Leader
Professional Background
Damon Alberts is a highly accomplished executive with over 20 years of comprehensive experience at the intersection of digital strategy, innovation, and marketing. With a keen strategic mindset, Damon has successfully navigated diverse industries, including software, pharmaceutical/biotech, interactive media, and entertainment, among others. His expertise spans the entire digital ecosystem and includes significant achievements in consumer and B2B marketing, digital strategy, and analytics. Dedicating his career to driving impactful business results, he has built a reputation as a strong leader passionate about delivering brand and enterprise-level success.
Damon's career is highlighted by leadership roles, including his current position as Associate Principal at Evolution Road LLC. He has previously founded and led Big Moxi Games, showcasing his entrepreneurial spirit and innovative approach to game design and development. In addition, he served as a Digital Strategy and Marketing Consultant for Bristol-Myers Squibb, focusing on the oncology sector, which underscores his ability to adapt marketing strategies to specialized fields with unique challenges.
His robust background also includes senior positions such as EVP - Director of Digital Strategy and Business Development at eCity Interactive and President/Founder of Burst Online Entertainment, LLC. These roles allowed him to apply his extensive knowledge in digital product and platform development, sales leadership, and business development, significantly impacting growth and engagement for the organizations he served.
Education and Achievements
Damon Alberts earned his Bachelor of Arts and Sciences in Communications from Temple University, providing him with a solid foundation in effective communication that complements his technical expertise and strategic thinking. His education prepared him to excel in various marketing and digital strategy roles, further enhancing his capability to analyze research data, conduct ROI analysis, and forecast future business trends.
Throughout his career, Damon has been involved in numerous projects that leverage his skills in digital media, including search engine optimization, social media strategy, and compelling content creation. His ability to integrate creative strategy with analytical insights has enabled him to lead successful campaigns and initiatives that resonate with consumers and drive measurable results. In addition to his work in digital marketing, he has hands-on experience in TV and video production, having worked in various capacities at Center City Film and Video. This diversity of experience allows him to bring a unique perspective to his strategies, blending entertainment and marketing effectively.
Achievements
- Digital Strategy: Proven track record of developing and executing comprehensive digital marketing strategies across multiple platforms that have yielded strong ROI.
- Leadership Roles: An esteemed leader with significant experience guiding teams in producing high-quality digital content and marketing initiatives.
- Game Design: As the former Founder of Big Moxi Games, he pioneered innovative approaches to game development and publishing, highlighting his creativity in the entertainment sector.
- Consultative Expertise: Visibility in consulting roles, such as with Bristol-Myers Squibb, allowed him to integrate medical insights into effective digital marketing strategies, proving his versatility across industries.
- Production Experience: Extensive background in video production and creative strategy, contributing to successful projects in film and interactive media.
Damon Alberts continues to influence the digital marketing landscape with his strategic vision and passion for innovation, making him a valuable asset to any organization aiming for excellence in its marketing efforts.
