Suggestions
dan barker
CMO, non-exec, consultant, etc.
Professional Background
Dan Barker is a digital technology professional with over two decades of robust experience in various roles, showcasing a stellar career trajectory that highlights both breadth and depth in the tech, marketing, and consultancy sectors. Starting as a software engineer, Dan transitioned through numerous roles including data and marketing, eventually founding his own consultancy. His expertise spans advising more than 200 brands across a spectrum of industries such as technology, fintech, retail, media, venture capital, private equity, travel, and software as a service (SaaS). His deep knowledge and passion for digital marketing have led him to hold significant positions, including the Chief Marketing Officer (CMO) for a fintech and ecommerce company. Additionally, he has played a pivotal role in turnaround activities for various businesses, culminating in successful exits.
Dan’s commitment to social impact is apparent in his involvement with organizations that align with his interests in homelessness and social mobility. His guidance has been sought after as a trustee and board member in multiple organizations that pursue both financial and non-financial objectives. Dan's career features diverse experiences, demonstrating his versatility and ability to adapt to dynamic environments.
Education and Achievements
Dan Barker's educational journey reflects his dedication to lifelong learning and professional development. He earned a First-Class Honours degree in Software Engineering from Sheffield Hallam University, establishing a strong foundation in technical skills. In pursuit of advanced knowledge, Dan obtained an Executive MBA with Distinction from HEC Paris, one of the top-ranked business schools globally, where he specialized in Board Governance and International Business.
He further augmented his leadership skills by participating in the Leadership in Practice program at UCLA Anderson School of Management and completed an Executive MBA program focused on FinTech Innovation at the Hong Kong University of Science and Technology (HKUST). Additionally, his commitment to leadership excellence is illustrated by his completion of the Leadership Programme at the Stanford Graduate School of Business.
Dan has demonstrated a continuous commitment to enhancing his skills with various certifications such as a Certificate in M&A from HEC/Credit Agricole and a Certificate in Digital Marketing and Data for Marketing from the Institute of Data & Marketing (IDM). His multidisciplinary approach to education, which includes studies in journalism, creative writing, and law from The University of Sheffield, underscores his well-rounded expertise.
Achievements
Beyond his impressive educational background, Dan has made notable contributions to several organizations. He has proudly served as a trustee for the St Martin-in-the-Fields Trust, focusing on homelessness, music, and heritage buildings. In his role as a Non-Executive Director at St Martin-in-the-Fields, which serves one million customers annually, he efficiently contributed to the strategic oversight of a significant community resource in London.
Dan is a familiar face at various UK, European, and global industry awards, having acted as a judge across multiple categories, including ecommerce, social media, search, and digital marketing. His ability to assess and recognize excellence in these fields speaks volumes about his proficiency and respect in the industry.
His consultancy work has earned him recognition as an Associate Consultant with reputable firms such as Practicology, EY Seren, Applied Web Analytics, and Reform Digital. Dan has also spearheaded digital transformation efforts at the Chartered Institute of Personnel and Development (CIPD), where he applied his skills strategically to evolve the organization’s digital capabilities.
Through his career, Dan Barker has demonstrated a remarkable ability to blend technology with marketing, utilizing his extensive experience to help brands to thrive in a challenging digital landscape. His dedication to positive societal change and community engagement, coupled with his passion for professional growth, marks him as a significant contributor to both the business and social sectors.
Highlights
Does anyone drink Carabao? I've still yet to see anyone drinking it in the wild. Amazing they spent £42m sponsoring football, plus now more on an extension, and still the product has such a low profile. https://t.co/ElAYEzkXQl

Ouch. For those who don't understand this - 'utm_source=chatgpt' on each of the links there means they came from ChatGPT
