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Dan Beder

Advisor, Wheelhouse Executive Recruiters

Dan Beder is a seasoned senior strategic marketing professional with an extensive agency and corporate background, renowned for his ability to drive growth and profitability.

With a wealth of expertise in brand building, strategic planning, and relationship management across industries such as CPG, financial, automotive, healthcare, and retail marketing, Dan excels as a trusted business partner and strategic adviser.

His skill set includes proficiency in P&L and Operations management, business development, and a proven track record of globally transforming and enhancing business outcomes.

Specializing in CPG and Automotive sectors, Dan Beder's skill set encompasses interactive marketing, digital marketing, e-Commerce strategies, marketing program ideation, executive presentations, traditional marketing mediums, business development, organizational leadership, direct response campaigns, creative development, team building, promotions, events, and sales forecast management.

Having a background in Marketing from the Martin J. Whitman School of Management at Syracuse University, Dan has held significant roles in various organizations including being an Advisor at Wheelhouse Executive Recruiters, Founder and CEO of MindBoost Consulting, President at Allen & Gerritsen, Managing Director at Allen & Gerritsen, VP, Sr. General Manager at Citibank Global Rewards & ThankYou, PNC Bank at Epsilon, and several high-level positions at agencies like Catalyst, Isobar, Digitas, and Modem Media.

Highlights

Oct 21 · linkedin

After seeing several boasts about how great their “latest campaign” is, or folks sharing “great new ads”, I’ve checked out the poster’s featured spots... in almost every case the “spot” is a 90-120+ second short story filled with massive productions and multiple scenes, dialog, etc.

Can someone please unearth some data that shows how often someone actually watches 2 minute commercials? Where are these shown to a viewer? Aren’t most of these edited down to :30 or :15 second spots? What % of the views are the full length vs. the :30/:15?

I’d love to be proven wrong, but if the overwhelming % of viewers are seeing the :30: or :15, then you’ve wasted a lot of time and money... and you haven’t created a great “campaign.” Show me the breakthrough :30 and I’ll happily applaud and share!

Sep 14 · linkedin

Hey LinkedIn friends and connections… especially those involved in the talent acquisition, hiring and recruiting process.

I’m in need of your help! Some friends and I are looking to brainstorm some ideas to improve anyone’s ability to be considered for new roles and get a job. To start we are looking for insights and data to help inform ourselves.

If you are involved in talent acquisition and sourcing / recruiting - we need you for a few minutes to fill out our 10 question survey. Please go to this URL and give us your opinion!

https://lnkd.in/gDVUFJb

...and, if you would be so kind, please “like” this post and share it with your peers so that we can get their opinions as well.

PS - Hope all is well with your friends and families… that everyone is happy and healthy!

Dan Beder
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Location

Boston, Massachusetts, United States