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Dan Bennett
Principal Lecturer (Marketing) at The School of Business and Law, University of Brighton
Dan Bennett is a Principal Lecturer in Marketing at the School of Business and Law at the University of Brighton, where he has been a faculty member since 2014. He serves as the Undergraduate Programme Leader and has been instrumental in designing and leading the BSc Marketing Management degree program. His teaching covers a broad spectrum of marketing subjects, including marketing principles, strategy, communications, analytics, and digital marketing.12
Bennett is passionate about innovative teaching methods, emphasizing experiential learning through his initiative, Bright Young Things, a student-led marketing consultancy that provides real-world experience to students. He believes in encouraging students to embrace risk-taking as part of their educational journey, a philosophy he discussed during a TEDx talk on the importance of risk in education.12 His academic credentials include a Master's in Marketing and a PG Certificate in Teaching and Learning, along with extensive professional experience in account management and communications.1
His current research focuses on teaching, learning, and assessment in marketing, with particular interest in curriculum design for undergraduate programs. Bennett is also involved in various professional organizations, including the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).12
Highlights
Having an interesting conversation with Gemma Archer Brighton and Sussex Medical School about increasing awareness of the fantastic #publichealth programmes they run. Topical stuff. #health #wellbeing #nutrition
Been a bit of a weird academic year for me from a professional perspective but feels like it's ending on a high note. Have been awarded my Senior Fellowship of the Higher Education Academy, and nominated for a One Brighton Staff Award. I also get my long service award this summer - 25 years!!! And Paul Frost thought I'd only be around for a few months when he first hired me. Sucker 😎
Thanks to everybody for the support and love, both this year and over the last 25.
School of Business and Law, University of Brighton University of Brighton Advance HE
#marketinglecturer #highereducation
