Suggestions
Dan Englander
I help agencies implement a reliable biz dev system using tasteful outreach.
Dan Englander is the CEO and Founder of Sales Schema, a consultancy established in 2014 that specializes in helping marketing agencies and B2B service companies enhance their lead generation and sales processes. Under his leadership, Sales Schema has facilitated over 10,000 prospect relationships for more than 100 organizations, showcasing a strong track record in client outreach and sales strategy development.145
Professional Background
Before founding Sales Schema, Dan served as the first employee and head of new business development at IdeaRocket, where he played a crucial role in scaling the company from its inception to generating seven figures in revenue, working with numerous Fortune 500 clients. He also held the position of Account Coordinator at DXagency, where he focused on increasing digital exposure for various clients.247
Publications and Thought Leadership
Dan is an accomplished author, having written several books including Mastering Account Management and The B2B Sales Blueprint. His upcoming work, Relationship Sales at Scale, aims to provide insights into effective sales strategies tailored for professional service businesses.24 Additionally, he hosts The Digital Agency Growth Podcast, where he discusses topics related to agency growth and sales leadership with industry experts.36
Personal Life
In his personal life, Dan enjoys Brazilian Jiu-Jitsu and spends time with his wife Sarah and their son Adrian in New York City.46 His approach to sales emphasizes personalization and building trust-based relationships, which he believes are essential for success in the competitive landscape of B2B sales.5
Highlights
We've all heard it takes dozens of touch points to open doors with prospects.
True. But in our experience, most of these touch points are most effective AFTER the first conversation, not before it.
^ this is especially true for complex agency services, where the scarce resource is trust not awareness.
Too much persistence before trust = annoyance = spam and reputation damage.
When outbound campaigns fail, it's usually because the salesperson shorted the upfront work: they never took the time to find those who are likely to trust them before they click 'send'. And they spent too much time selling instead of de-risking.
(From my webinar hosted by Jeremy Chatelaine 🔥 and the great folks at QuickMail a while back - DM me 'Quickmail webinar' if you want the full version).
Josh Ledgard on using referrals to validate ideas.
This is compelling because if you want to validate an idea you typically have to either:
A. Ask someone, "Would you buy this?", which doesn't tell you very much. People will say anything when they don't have to pull out their credit cards.
B. Ask some to pay you before you have a product, which can be hard and risky. (less-so if you're pre-selling services and IP).
If you're honest about not having a product yet, I suspect you end up selecting for those would would buy from you no matter what, which also doesn't tell you very much.
Josh offers a third path via "Would you tell a friend about this?"
Check out our full convo on The Digital Agency Growth Podcast:
https://lnkd.in/e7GeTf8j
