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Dan Foy

Consulting with businesses and coaching people to identify ways to collaborate and influence more effectively in order to succeed and drive growth!

Dan Foy is the Global Account Director at eStoreMedia, a company specializing in digital brand intelligence. His role involves overseeing global accounts and enhancing client relationships within the digital landscape. Foy has a diverse professional background, having worked across multiple industries and roles, which contributes to his expertise in managing customer success and account strategies.21

Foy recently participated in discussions at the Groceryshop 2023 event, where he shared insights on the importance of comprehensive datasets for brands aiming to implement effective Unified Commerce strategies. This reflects his commitment to helping brands navigate the complexities of digital retail and media.1

Highlights

Aug 29 · linkedin

Just coming back off vacation, where I had the opportunity to see a negative in a positive way.

A little bit of deception may positively change your perception…

(Of course it has to come from a place of love!)

I’ve recently got back into my fitness and more notability running. My brother in law is massively into his running and while away in cornwall was heading out for a run. I said “you know what, I’ll join you… what’s the plan?”

His reply…

“Roughly a 5k in and around zone 2 with some amazing views”.

You can’t exactly say no…

Now I was slightly nervous and I haven’t pushed close to 5k in a number of years.

The deception… it was a 9k run, up and down the steepest terrain and across a soft sandy beach.

I spent most of my time in zones 4 and 5…

However, being with the group and having those “dig deep” moments and “let’s finish the 9k together as unit!” Kept things going.

If someone had said the truth I’m likely to have got in the way of myself. Sometimes you need those people who kindly use deception to get you out of your comfort zone.

Getting out of your comfort zone is hard! It’s really hard to do it alone, find those people Who push you!

#growth #influence #deception #comfortzone #development #improvement #coaching #teamwork #collaboration

Aug 8 · linkedin

Potential unpopular opinion…

In store search is the most important KPI to track and measure for e-commerce.

I’ll explain why this can be true. For some retailers it’s hard to gain access to online only sales data. The funny thing is most search algorithms when you have data to understand them will usually include elements of rate of sale/popularity of that product. Basically if the product sells well it typically moves up the rankings (if we isolate to organic search of course!)

So if that’s the case we can assume this measure is a proxy for online sales performance (slightly crude, sure).

The challenge is then figuring out all the aspects that feed the particular algorithm in order to fuel the popularly!

This way you are not aimlessly actioning everything at once but focusing on what needs to be actioned to drive online performance for that given retailer.

Which means:

📱Content should be focused around education or inspiration to drive conversion (not just is it live)

💰Identifying commercials that resonate with your shopper within the context of the category (so you win the purchase!)

🚚 Availability and distribution are maxed out so you don’t lose out! (Never be in a situation where you can’t be considered!)

I’d love to hear others perspective on this. Would be great to find builds on this!

Also, happy and open for discussions on data we recommend using in order to mobilise your teams to take effective action and to talk search in more detail.

Related Questions

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Dan Foy
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Location

Edenbridge, England, United Kingdom