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Dan Houston

Chairman, President and CEO

Dan Houston serves as the CEO of Principal Financial Group, where he leads a customer-focused organization dedicated to helping businesses, individuals, and institutions achieve financial security and success.

With a strong commitment to ethics, integrity, and best-in-class solutions, Dan is passionate about assisting over 34 million people in having enough, saving enough, and protecting enough.

He has been a prominent advocate for industry-wide innovation as evidenced by his role as the 2020 Board Chair for the American Council of Life Insurers.

Dan Houston studied at Iowa State University's Ivy College of Business.

Highlights

Jun 4 · linkedin

Each spring we welcome world class golf to Des Moines during the Principal Charity Classic. It’s an entertaining, family-friendly event that attracts more than 60,000 fans to the beautiful Wakonda Club for golf, networking, and fun in the 🌞. The best part? Proceeds from the event benefit more than 130,000 young people in Iowa each year. Since 2007, our community has raised more than $53 million for Iowa youth through Principal Charity Classic.    To everyone whose generosity helps make this event possible, my heartfelt thanks. You are making a difference for Iowa’s future.    Finally, congratulations to our 2024 champion, Ernie Els!   Principal Financial Group

Dec 8 · linkedin

Wednesday was a very special and humbling day for me as I received from the hands of Barbara Marder this year’s Ray Lillywhite Award. My heartfelt gratitude to Employee Benefit Research Institute, founder Dallas Salisbury, and members of the EBRI executive committee and Board for recognizing the important role employee benefits play in financial security.

I am proud to be the third recipient of this award from Principal Financial Group, following in the footsteps of two pioneers in our industry and mentors of mine—Larry Zimpleman and the late Dave Hurd. Their rich legacy continues to inspire me and the 19,000 Principal employees around the world who share a singular focus on improving access to financial security.

Dan Houston
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Location

Des Moines, Iowa