Suggestions
Dan Jones
Founder & Creative Lead @ Electronicdog
Dan Jones is the Chief Experience Officer at Explor and also the Founder & Creative Lead at Electronicdog.1 He is based in Lisbon, Portugal and has 719 followers on LinkedIn.1
While specific details about his role at Explor are limited in the provided search results, we can infer that as the Chief Experience Officer, Dan likely focuses on enhancing and optimizing the overall user experience for Explor's products or services.
Dan's background appears to be in creative and design fields, given his role as Founder & Creative Lead at Electronicdog. This creative expertise likely informs his approach to user experience in his position at Explor.
It's worth noting that Dan seems to be active in the online business and design entrepreneurship space, as evidenced by his engagement with posts related to these topics on LinkedIn.2
Highlights
This week I came across a store for the natural protein brand Wellious founded by Sean Hall
The brand caught my eye right out of the gate, but the store seemed to lack a little of the punch and energy of the packaging and the visual identity that led me there in the first place.
I get that they're probably a heavily Amazon indexed brand, but omni channel is so important to building not only profitable but also bulletproof brands, that can withstand changes across channels and economic ups and downs.
I'm always looking to keep my skills sharp and often use unsolicited store audits as a way to stay on the ball, test new ideas and challenge myself.
I had a little time between projects so, I quickly pulled together some quick and dirty ideas for optimising the store and threw together a layout of how it might look.
I only had what I saw in front of me to work with (so, no audience insights, performance metrics, business goals or guidelines, etc) but I think with just a few small adjustments, the overall UX and potentially conversions, could see a significant lift.
So, Sean, if you're out there and seeing this, awesome bootstrap job on the brand so far, and feel free to use this as a jumping off point for inspiration, and if you need some more store optimisation ideas, please just reach out.
For everyone else out there, what are your thoughts on the refresh? Does it feel better? Missed the mark? Let me know.
Feel free to tag your DTC store in the comments if you'd like me to take a look at it.
Today we wrapped up our awesome iTech Tourism journey alongside a selection of other amazing entrepreneurs on stage at Unique Summit in Braga.
Thanks to Sara Pinheiro Ana Rita Ribeiro and everyone at Startup Braga for what was a really well executed acceleration bootcamp, filled with awesome founders, fantastic mentors and more fantastic food than I thought possible to eat 🤣.
Startup life is a challenge, regardless of your niche or vertical, but it’s been great to be developing alongside other tourism focused founders and mentors, all navigating different paths through the same landscape.
#startup #entrepreneurs #tourism #founders
