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Dan McCormick

Building the first modern creatine brand

Dan McCormick is the co-founder and CEO of Create Wellness, a company that has quickly gained recognition in the health and wellness industry by innovating creatine-based products. Under his leadership, Create Wellness has grown rapidly, achieving over $20 million in revenue within two years of its founding in 2022. The company is known for pioneering creatine gummies and rebranding creatine as a safe, everyday supplement for a broader audience. Create Wellness has raised $7.3 million in funding, including a $5 million Series A round led by Unilever Ventures, to support product development and retail expansion.125

Dan McCormick has a background in finance and operations for modern retail brands like Parade and Away, and he also co-authors Not Boring, a popular newsletter with over 200,000 subscribers. He has been instrumental in positioning Create Wellness as a leader in the direct-to-consumer (DTC) supplement market while addressing misconceptions about creatine through education and innovative marketing strategies.345

Highlights

Jul 10 · linkedin

Create is hiring a Head of Growth:

  • 1st external hire at the company
  • Build out growth function
  • Grow omnichannel CPG business to $100M topline

I've been defacto playing this role since starting the business. We've grown to a ~$25M runrate in 19 months, onboarded great partners, and built solid playbooks. But it's time to bring someone on to replace me in this role and take things to the next level.

There aren't many "requirements":

  • Have led a growth function at a high-growth or enduring CPG brand
  • Willingness to obsess over this role for the next 2-3 years

Application link in comments / please share with folks!

Apr 30 · linkedin

Slow Tuesday…but then:

Related Questions

What inspired Dan McCormick to start Create Wellness?
How did Dan McCormick overcome the early challenges of Create Wellness?
What strategies did Dan McCormick use to grow Create Wellness to $20M in just two years?
How does Dan McCormick's background in Harvard Business School influence his leadership style at Create Wellness?
What are some key lessons Dan McCormick has learned about building a DTC brand?
Dan McCormick
Dan McCormick, photo 1
Dan McCormick, photo 2
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Location

New York, New York, United States