Suggestions
Dan Moriarty
CMO - Chicago Fire FC
Dan Moriarty is the Chief Marketing Officer at Chicago Fire FC, a position he assumed in January 2024. He is a seasoned marketing executive with a strong background in sports marketing, having previously served as Vice President of Marketing for the Chicago Bulls and as a Digital Consultant for the Chicago White Sox. Moriarty has also worked in the hospitality industry, notably as Director of Digital Strategy at Hyatt Hotels, where he led global social efforts and managed digital teams.
Key Responsibilities at Chicago Fire FC:
- Marketing Strategy: Moriarty is responsible for developing and implementing branding, advertising, media, and promotional activities to boost ticket sales and corporate partnerships.
- Brand Development: He oversees marketing strategies for the Chicago Fire Foundation, Fire Pitch, youth soccer programs, and other club initiatives.
- League Liaison: Moriarty serves as the primary liaison to Major League Soccer's marketing department and Soccer United Marketing, ensuring the club's alignment with league initiatives.
Professional Background:
- Chicago Bulls: Led a newly formed team integrating brand, marketing, digital product, performance marketing, and basketball programming. He also served as Senior Director of Digital, modernizing the team's digital approach.
- Chicago White Sox: Worked as a Digital Consultant, focusing on building a stronger digital capability to enhance ticketing and corporate partnerships.
- Hyatt Hotels: Managed international digital media and strategy, defining social strategies to drive business objectives.
- Early Career: Started in marketing and media agencies, including MediaEdge
and Omnicom Media Group.
Education:
- University of East Anglia: Bachelor of Science in Business Management.
- Northwestern University - Kellogg School of Management: Completed the Chief Marketing Officer Program.
- Harvard Business School: Participated in the Breakthrough Leadership program.
Moriarty is passionate about sports and has been a soccer fan since his youth in England. He is now based in Chicago, where he has lived for over a decade. His LinkedIn profile can be found under the username dmoriarty.1234
Highlights
Aug 16Β Β·Β The New York Times
Bulls Fest returns to celebrate basketball, culture and Chicago - The New York Times


