Suggestions
Dan Murdoch
CMO | SaaS Revenue Leader
Dan Murdoch is a highly experienced professional with a strong background in demand generation and brand building through innovative technological strategies.
Throughout his career, Dan has held leadership positions in Global Marketing and Sales organizations, offering valuable insights into creating predictable revenue outcomes for enterprise B2B software companies.
Dan's career highlights include serving at prominent companies such as WorkMarket (an ADP Company) and Aventri (formerly etouches), demonstrating his ability to drive successful exit events.
Dan's educational background includes a Bachelor of Science in Business Administration with a focus on Management and Marketing from the University of Mary Washington.
He has held key roles such as Vice President of Marketing at Harri, Founding Member at Emerging Leaders Syndicate, and Official Member of Forbes Communications Council.
Dan's expertise spans across various domains, including being the Former Head of B2B Marketing at WayUp, Marketing Director of Demand Generation at WorkMarket, and Global Marketing Director at Aventri.
His experience also extends to an IT Summer Internship at Save the Children, showcasing a well-rounded professional journey.
Dan Murdoch is recognized among the LinkedIn Top 50 Startups and shares insightful content on his blog at dan-murdoch.com, highlighting his commitment to thought leadership and industry knowledge.
Highlights
We’re beyond honored and humbled to formally announce a critical milestone in adonis history today. The closing of our Series A funding, led by General Catalyst, represents an exceptional amount of progress since raising our $5.6M seed round 6 short months ago.
It’s well documented that in 2023, it’s never been harder for SaaS organizations to raise capital. The bar is higher than ever to earn this opportunity. For Adonis, this milestone is a testament to not only the standout growth and validation we’ve experienced to date, but the magnitude of the challenge we’re taking on in Healthcare.
The way providers bill for services and collect from patients is broken. On average, Healthcare providers are unable to collect 10% or more of the revenue it’s owed. To make matters worse, debilitating cost pressures associated with labor, supply chain, and regulatory pressures continue to wane on the economic stability of these providers. The trickle down effect this is having on clinical outcomes and the patience experience can not be overstated.
Our mission is to forge a path to create better, more reliable revenue outcomes for providers across the United States. Innovating revenue cycle management, a process that’s currently plagued by compounding fractures across people, processes, and tools, can be transformed by deploying the right forms of automation and intelligence across the moments of greatest revenue susceptibility.
Extending a special thank you to Holly Maloney and the entire General Catalyst team, our early stage customers who represent over 2% of the providers in the United States, and the entire adonis team. The best is very much ahead of us. Let’s get to work.
Shoutout to Rebecca Torrence from Insider for crafting such a thoughtful feature!
I’m happy to share that I’m starting a new position as Founding Team, Go-to-Market at Adonis!
