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Dan Sheinin
Professor of Marketing at University of Rhode Island
Daniel A. Sheinin is a prominent Professor of Marketing at the University of Rhode Island, where he has been instrumental in shaping marketing education and research. He holds a Ph.D. in Marketing from Columbia University and has previously served as an Assistant Professor at the Smith School of Business, University of Maryland College Park.1
Academic and Professional Background
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Education:
- Ph.D. in Marketing, Columbia University
- M.M. in Marketing and Finance, Kellogg Graduate School of Management, Northwestern University
- B.A. in Economics, Amherst College
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Career: Before entering academia, Sheinin worked in brand management and management consulting. His practical experience includes consulting for various companies, including Fortune 500 firms like Stanley Black & Decker.1
Research Interests
Sheinin's research primarily focuses on brand and product management, addressing critical questions about corporate branding, brand extensions, and consumer evaluations of products with multiple attributes. His work has been published in reputable journals such as the Journal of Marketing, Journal of Advertising, and Journal of Business Research.12 He has also received funding from the Marketing Science Institute for his research endeavors.
Teaching Contributions
At the University of Rhode Island, Sheinin teaches at various levels, including executive education and undergraduate courses. He has developed and instructed courses such as:
- Product Management
- Integrated Marketing Communications
- Managerial Marketing
He played a significant role in launching URI’s full-time one-year M.B.A. program in Strategic Innovation.15
Selected Publications
Sheinin has authored several influential papers, including:
- "The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments" (2011)
- "Eliminating Attribute Devaluation in All-in-One Products" (2013) These publications reflect his expertise in understanding consumer behavior and brand dynamics.13
Personal Interests
Outside of academia, Sheinin enjoys spending time with his family and playing tennis.1
For more detailed insights into his professional profile, his LinkedIn can be found under the username dan-sheinin-a5114a7.4
