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Dan Sutton

VP of Global Marketing

Dan Sutton is the Vice President of Global Esports Publishing at Riot Games, although his LinkedIn profile and other sources sometimes refer to him as involved in global marketing roles. He has been with Riot Games since 2015, initially as a Senior Brand Manager, and has progressed through various leadership positions, including Director of Brand Management, Senior Director of Marketing, Global Head of Esports Marketing, and his current role.1

Before joining Riot Games, Dan Sutton had a diverse career in advertising and branding. He worked at Google as the Head of Brand Strategy at Google BrandLab and as a Senior Product Marketing Manager for Google+. He also held roles at The Martin Agency and COLLINS, a division of The Martin Agency, where he focused on business development and managing accounts like Tylenol and Motrin. Additionally, he worked at Apple Inc. as an Account Director and at Crispin Porter + Bogusky on notable campaigns for brands like Burger King and Coke Zero.1

Dan Sutton is a graduate of the University of Massachusetts, Amherst, with a Bachelor of Arts in Communication and Media Studies.1 He is also an adjunct professor at Duke University, teaching game design using Unreal Engine 5.2

As a prominent figure in the esports industry, Dan Sutton has been instrumental in shaping Riot Games' esports strategy, particularly with games like League of Legends and Valorant. He emphasizes the entertainment value of esports and its unique ability to engage fans globally.3

Highlights

Dan Sutton: The Future of Sports is Electronic
Sep 6 · Digiday
Why Riot Games isn't sold on in-game ads as other developers try to win over this type of marketing spend - Digiday
Why Riot Games isn't sold on in-game ads as other developers try to win over this type of marketing
Sep 6 · Glossy
Following Louis Vuitton partnership, Riot Games is avoiding brand ... - Glossy

Related Questions

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Dan Sutton
Dan Sutton, photo 1
Dan Sutton, photo 2
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Location

Los Angeles, California, United States