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Dana Barrett

VP of Marketing at Tremendous

Dana Barrett is the Vice President of Marketing at Tremendous, a company that provides a platform for businesses to send rewards and payouts globally.1 She joined Tremendous in November 2023 during a period of significant growth for the company.1 Prior to her role at Tremendous, Barrett held leadership positions at major tech companies:

  • Head of Global Inbound Growth Marketing and Head of Global Product Marketing at Asana
  • Chief of Staff for the President of Global SMB Sales at Google
  • Global Product Marketing Lead for Video and Publishers at Facebook1

Barrett brings over a decade of experience in Big Tech to her role at Tremendous.1 At Tremendous, she leads the marketing team and is focused on accelerating customer growth across multiple verticals.1 Her responsibilities include:

  • Defining the ideal customer profile (ICP)
  • Developing the company's market narrative
  • Building a channel strategy
  • Implementing robust reporting to measure marketing ROI3

Barrett has a background in investment banking and healthcare, having studied healthcare management and marketing at Wharton Business School.3 She is known for her expertise in brand strategy, online marketing, and marketing strategy.2

Highlights

Nov 16 · linkedin

Recently, we crossed a big milestone.

Tremendous customers have sent more than $1 billion on our platform!

Our customers have used Tremendous to send rebates, research incentives, rewards for event attendance, employee gifts, and wildfire relief in over 200 countries. These are just a few examples of the hundreds of ways companies are using our platform.

We're honored to help our customers do their best work. And I'm thrilled to be part of a team that works so hard to make the experience of sending payouts around the world as simple as possible.

Nov 13 · linkedin

Had an awesome time discussing how marketing can drive real growth in tech even during challenging economic times at #ThinkLeadGen in NYC last week. It was a pleasure to share the stage with Harrison Stevens, Tarik Ghee, and Jonathan Carroll.

Thanks to Nancy Shanahan for inviting me to speak on best practices to grow pipeline alongside such talented marketers. It was so fun to share my experience, and I learned a ton. Excited to take these learnings to my team at Tremendous and spread the word on the simplest way to send money to people around the world.

Related Questions

What are Dana Barrett's key achievements at Asana and Google?
How did Dana Barrett transition from investment banking to marketing?
What strategies is Dana Barrett implementing at Tremendous?
How has Tremendous's growth impacted its market position?
What makes Tremendous's culture unique compared to other tech companies?
Dana Barrett
Dana Barrett, photo 1
Dana Barrett, photo 2
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Location

Atlanta Metropolitan Area