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Dana Bina

Vice President Of Product Development at @properties

Dana Bina is the Chief Technology Officer at @properties, a Chicago-based real estate brokerage and technology firm.12 She was promoted to this role in late 2022 after serving as the company's vice president of product development for two years.4

Bina is responsible for overseeing the development, rollout, and management of @properties' proprietary technology suite called pl@tform.1 This suite includes tools for agents to manage real estate transactions and client relationships digitally. Some key components of pl@tform are:

  1. Deal Management System
  2. CRM
  3. Digital Comparative Market Analysis
  4. Digital Listing Presentation
  5. Marketing tools (e-Campaigns and Content Hub)
  6. @agent app for internal communications

Under Bina's leadership, new features like MoveLogic (an AI-driven propensity scoring model) and Closing Milestones (a consumer-facing transaction tracking portal) have been added to pl@tform.13

Since joining @properties in 2020, Bina has significantly expanded the company's development team, growing it from a small group of software engineers to a full-scale practice that includes engineering, product, and UI/UX teams.1 Her efforts have established @properties as a benchmark for technological innovation in the real estate industry.

In her current role as CTO, Bina is focused on scaling the technology, building out systems and processes, and expanding the use of pl@tform to @properties and Christie's International Real Estate affiliates nationally.24

Bina holds a BA in English, Business, Liberal Arts and Management from Indiana University Bloomington.4

Highlights

Feb 2 · rismedia.com
Dana Bina - 2024 Real Estate Newsmaker - RISMedia
Dana Bina - 2024 Real Estate Newsmaker - RISMedia
Nov 29 · therealdeal.com
C-suite buildout: @properties adds CTO, replaces CFO
C-suite buildout: @properties adds CTO, replaces CFO
Nov 29 · rismedia.com
@properties Strengthens Exec Team With High-Profile Hires and ...
@properties Christie's International Real Estate makes new ...
@properties Christie's International Real Estate makes new ...
New VP to focus on tech suite at @properties, plus hires in the ...

Related Questions

What are the key features of pl@tform?
How has Dana Bina's team grown since she joined @properties?
What is MoveLogic and how does it work?
How does Closing Milestones benefit buyers and sellers?
What was Dana Bina's role at Leapfrog Online?
Dana Bina
Dana Bina, photo 1
Dana Bina, photo 2
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Location

Greater Chicago Area