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Dana Guiffreda

AVP Digital Merchandising at Ascena Retail Group, Inc.

Dana Guiffreda is the AVP Digital Merchandising at ANN INC, which encompasses well-known fashion brands such as Ann Taylor, LOFT, and Lou & Grey. In this role, she oversees digital merchandising operations, focusing on enhancing the online shopping experience and driving sales through digital channels.

Background and Education

Dana holds a Bachelor of Science in Marketing from York College of Pennsylvania. Her career has been marked by significant experience in digital merchandising and marketing strategies within the retail sector.

Current Role

As AVP Digital Merchandising, Dana is responsible for:

  • Developing and implementing digital merchandising strategies.
  • Analyzing market trends to optimize product offerings.
  • Collaborating with various teams to enhance brand visibility online.

Location

She is based in the New York City Metropolitan Area, where she contributes to the strategic direction of ANN INC's digital presence.12

Highlights

Apr 10 · facebook.com
Ann Taylor - Cheers to the weekend, from all of us (in ... - Facebook
Ann Taylor - Cheers to the weekend, from all of us (in ... - Facebook

Related Questions

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Location

New York City Metropolitan Area