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Dana Hork
CEO at Beers With Friends | Helping ambitious brands make remarkable makeable
Dana Hork is a seasoned entrepreneur and marketing executive with extensive experience in various sectors, including retail and financial services. She currently serves as a Board Member at Thoughtful, an AI-powered self-improvement platform backed by notable figures like Marc Lore and Alex Rodriguez.45
Professional Background
- Current Role: Board Member at Thoughtful (2024 - Present).
- CEO & Co-Founder: Beers With Friends, a creative agency that focuses on agile marketing solutions.24
- Previous Positions:
Education
Dana holds an MBA from Harvard Business School, an MPA from Columbia University, and a BA in Economics and Communication from the University of Pennsylvania, where she graduated summa cum laude and served as Student Body President.13
Recognition and Contributions
She has been recognized for her innovative contributions to marketing and entrepreneurship, frequently speaking at events and being featured in prominent publications like USA Today and Entrepreneur Magazine. Dana is also known for her community initiatives, such as founding "Change for Change," which aimed to raise funds for social causes.13
Personal Interests
In addition to her professional endeavors, Dana is an avid athlete, having completed both the NYC Marathon and Triathlon. She is originally from Minnesota and currently resides in New York City.14
Highlights
NEW WORK ALERT: WE MADE A THING 🏆
Excited to announce new work in the world -- an insulated perfect-fit pouch for Perfect Bar.
Perfect Bars are fresh-from-the-fridge protein bars made with real ingredients and meant to be kept cold (just like your fruits and veggies).
So what happens when your most passionate brand fans want to take their Perfect Bars on-the-go AND keep 'em chilled? 🥶
❤️ Meet the Perfect Pouch for a Perfect Bar, an insulated pouch that perfectly fits your Perfect Bar to keep it cool on-the-go.
A Beers With Friends 🍻 ideation Beer Run 💡 + a year-long engagement leading prototyping, production, and execution 💪 led to a pouch that loyal customers love -- and that drives incremental usage occasions for the brand.
Shout out to Meredith Diehn at Perfect Snacks for this amazing project.
AND, are you a Perfect Bar fan who wants one? Go 🙋♀️ in their TikTok post comments (link below). 🏃🏽♀️
Cheers to the 200+ marketers we’ve spoken with over the past year who told us Beers With Friends 🍻 was a great idea - you were right. 😉
james wood and I are so honored to be featured in this Ad Age story about agencies putting sprints at the heart of their offerings. We know firsthand that brand marketers crave agility and de-risked ways to try new things. It’s great to see the list of alternatives growing. 🏃🏽♀️
A huge thanks to Ad Age's Brian Bonilla for chatting with us. 🙏
We're also grateful for our partnership with Jessica Serrano at DIG. We're so glad this piece shared behind-the-scenes insights from Jessica about our first 5-Day Beer Run together that's now blossomed into an ongoing partnership. 🙌
Shout out to Lynne Collins and Pat Sloan for your support along with Chris Cassidy for the headshots.🍻
And most importantly, thank you to our roster of launch clients who said ‘yes’ and jumped into a new way of working to do more, better, and much, much faster.👇
🍴 DIG.: Jessica Serrano, Kayt Bennett, Megan Zilenziger, Sophia Feleke 🚀 Virgin Galactic: Chelsea Chang, Chloe Taylor 💯 Perfect Snacks: Meredith Diehn 🪩 GORGIE: Michelle Cordeiro Grant, Madi Lieber 👩🎤 Hally Hair: Kathryn Winokur 📱 Thoughtful: Elizabeth Cordry Shaffer, Marc Lore 🟰 #DontBanEquality & McPherson Strategies: Susan McPherson
