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Dana Klein

VP Converse Direct North America. Transformational brand and commercial leader. Builder of happy teams and P&Ls.

Dana Klein is a seasoned executive currently serving as the Vice President Converse Direct North America (Digital & Stores) at Converse, a Nike Inc. company.46 With over two decades of experience in e-commerce, digital marketing, and retail, Klein has established herself as a transformational omnichannel growth executive.3

Career Highlights

  • Current Role: VP/GM at Converse since August 2017, overseeing digital and store operations in North America.46
  • Previous Positions:
    • VP eCommerce Reebok North America at adidas (2015-2017)
    • Vice President eCommerce North America at adidas (2014-2015)
    • Director roles at Vistaprint and City Sports
    • Senior Manager at Puma
    • Managing Consultant at IBM Business Consulting Services (1996-2005)4

Expertise and Approach

Klein is known for her blend of artistic vision and scientific approach to retail and e-commerce.2 She emphasizes the importance of having a team with a high sense of urgency and strong brand allegiance.2 Her leadership has been instrumental in Converse's digital and physical retail initiatives, including the launch of new store concepts.1

Recent Achievements

  • Oversaw the opening of Converse's first full-priced store in California, introducing a new full-price concept (February 2025).1
  • Led digital marketing initiatives for Converse, including collaborations with platforms like Snap for virtual fashion experiences.5

Dana Klein's LinkedIn profile can be found at linkedin.com/in/danagrossmanklein, where she shares insights on retail trends and Converse's omnichannel strategies.34

Highlights

May 21 · linkedin

Today we opened our Converse "Summer in the City" pop-up on the famed Magnificent Mile in Chicago. And the team appropriately delivered something magnificent. Together, Jay Yeadon, Beth Ziegler and Bridgewater Studio Inc. have built something that brings the best of our brand and celebrates what makes Chicago unique. Local artists @sentrock and @ellooelloo created custom art that encapsulates the spirit of the city and the communities that make Chicago so special. The space showcases product and allows the consumer to make our product their own with Converse By You embroidery, patches, and Chicago-inspired designs by our artists. I am so proud of this team and thankful to our partner team at Nike, Chris Littrell and David Kelsay, for asking us to be their neighbor on Michigan Ave. Can't wait to show what we can do together.

Feb 6 · linkedin

Converse at The Americana at Brand - our first full priced store in California, and the first of our new full price concept. So proud of & grateful for the team that made this happen - especially our Full Price Concept Lead Beth Ziegler. Too many to mention who supported and delivered this project across North America and Global Converse - but incredibly thankful for the grit & partnership shown by the cross functional team. Could not have done it without the Real Estate partnership of Chris Littrell and Heather Johnson at Nike and the support of the Caruso team. Now go check it out!

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Dana Klein
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Location

Waban, Massachusetts, United States