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Dana Pake
✨🤍🐍Strategic Event Consultant Generator•Connector• Illuminator• Multi-sensory storyteller. Former leader at Tableau, GitHub + InVision.
Professional Background
Dana Pake is a highly experienced intuitive experience designer, multi-sensory storyteller, and a passionate amplifier of audacious hospitality. With a rich history of working with boundary-busting companies such as Tableau, InVision, and GitHub, Dana has emerged as a leader in creating unforgettable event experiences that foster discovery and human connection. Her innovative approach to event design breaks down barriers and ignites active participation, allowing attendees to build lasting communities and make a meaningful impact.
Having held various prominent positions throughout her career, Dana has collaborated with founders, CEOs, heads of marketing, and visionary event strategists from diverse sectors, including technology, retail, and politics. She excels at bringing their unique stories to life through immersive experiences that not only meet business needs but also resonate deeply with audiences. Dana's ability to customize each event, whether building it from the ground up or introducing fresh concepts into established programs, showcases her commitment to providing a bespoke approach tailored to each engagement.
One of Dana's core philosophies is the belief that connection is fundamental to human experience. She thrives on creating moments where individuals can interact with new ideas, perspectives, and shared values, leading to the formation of communities grounded in care, strength, and vitality. The gatherings she designs are not merely events; they are transformative experiences that energize attendees, encouraging intentional reciprocity and building lasting resonance within communities. Those who participate in her Lalago-designed programs often leave with deeper, more enriching relationships and a heightened belief in their potential and possibilities.
Education and Achievements
Dana Pake pursued her undergraduate studies at Gonzaga University, where she earned a Bachelor of Arts degree in Public Relations and Journalism. This educational foundation provided her with the essential skills and knowledge that would serve as a springboard for her impressive career in designing impactful events and experiences.
Throughout her career, Dana has held various senior leadership roles, including:
- Founder and Intuitive Gathering Guide at Lalago Experiences: In this role, she harnessed her passion for creating exceptional events and began curating experiences that fostered community and connection.
- Director of Corporate Events at GitHub: Here, Dana was instrumental in overseeing and directing corporate events, ensuring that each experience aligned with the company’s vision and values.
- Senior Director of Global Experience Programs at InVision: At InVision, Dana leveraged her expertise to craft global event strategies designed to engage participants and enhance community building.
- Event Strategist and Consultant at Dana Pake Consulting: Through her consulting practice, she worked with a range of clients, advising them on how to create memorable experiences that connect people and inspire collaboration.
- Senior Manager of Conference Programs at Tableau Software: In her tenure at Tableau, Dana played a crucial role in event management and program development, honing her skills in both execution and creativity.
In addition to her corporate roles, Dana has also contributed her expertise to organizations such as Goldcast as an advisor and the Los Angeles Tourism & Convention Board as a Customer Advisory Board member. Her diverse experience across various sectors equips her with a unique perspective on the importance of creating engaging environments that advance business goals while nurturing community connections.
Achievements
Dana’s remarkable career is defined by a series of noteworthy achievements that showcase her talent and dedication to experience design:
- Developed cutting-edge, immersive event concepts that have significantly enhanced attendee engagement and collaboration.
- Pioneered approaches to event strategy that have become benchmarks within the corporate industry, demonstrating an ability to fuse business objectives with audience experiences successfully.
- Fostered partnerships with key stakeholders that have elevated brand presence and community connections, ensuring that the events are not only memorable but also meaningful.
- Cultivated a reputation for excellence in the field of event design, recognized by peers and industry experts alike for her innovative methodologies and heartfelt dedication to connection.
- Established a strong network of professionals and organizations that continue to collaborate with her in the pursuit of transformative experiences.
Dana Pake’s passion for connecting individuals and ideas through experiential design sets her apart in her field. Her vision for creating awe-inspired gatherings that invoke discovery and cultivate relationships reflects her commitment to her craft and the communities she serves. As she continues to innovate and inspire, Dana embodies the essence of what it means to be a leader in the world of experience design and hospitality.
