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Dana Russo

Account Executive at AMC Networks

Dana Russo is a seasoned cross-platform media industry executive with a successful track record in sales and marketing.

Her expertise lies in client strategy focusing on key verticals such as Consumer Electronics/Tech, Teleco, Auto, Alcohol, and DTC.

Dana has a strong background in leadership and people management, with a keen focus on developing and retaining talent within organizations.

She excels in high-level negotiation, particularly in the upfront television and digital media markets, showcasing her ability to pitch, execute, and close large-scale deals while surpassing quota targets and providing effective client solutions.

Dana is known for her cross-functional collaboration skills, especially in managing high-profile deals and projects.

She has a remarkable talent for business development and revenue generation, constantly seeking new revenue streams and bringing in new clients.

An expert in digital video, display, mobile, and social distribution and monetization, Dana is well-versed in ad tech, programmatic advertising, targeting, data optimization, and brand safety; she is IAB CERTIFIED.

Dana Russo earned a Bachelor of Arts degree with a double major in English and Communication with a concentration in Journalism from Muhlenberg College.

Her professional journey includes roles such as Account Executive at AMC Networks, Director of Agency Partnerships at VICE Media's VICE x Refinery29, AE/Client Partner at WarnerMedia, Account Executive at ION Media Networks, Director of Sales & Partnerships at AMC Networks, and AdSales at Discovery Communications.

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Location

New York, New York, United States