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Dana Savage
founder
Professional Background
Dana Savage is a visionary entrepreneur and arts enthusiast with a profound commitment to performance studies and the performing arts community. As the founder of Tango, Dana has established herself as a leader in the field, known for integrating innovative marketing strategies with artistic endeavors. Her diverse career trajectory includes significant roles in various renowned organizations that center around theater, performance art, and digital marketing, illustrating her dedication and multifaceted skills in promoting the arts.
Dana’s career began after she studied Performance Studies at Bard College, where she honed her understanding of the complexities of performance and audience engagement. This educational background laid the foundation for her future roles, as she explored how to effectively bridge the gap between art and its audience through modern marketing techniques.
In her early career, Dana served as a Marketing Associate at The Public Theater, one of America’s most prestigious theater companies, where she utilized her creative skills to promote productions and enhance audience experience. This role enabled her to work closely with some of the industry's leading talents, ensuring that her marketing strategies resonated with a diverse audience.
Further expanding her horizons, Dana took on the role of Digital Marketing Fellow at Playwrights Horizons, another elite institution in the theatrical realm. Here, she deepened her expertise in digital marketing, learning to create engaging content that captivates audiences and drives ticket sales. Her ability to navigate the digital landscape has made her an asset to any organization fortunate enough to benefit from her insights.
Additionally, Dana has impactful experience as a Producer at OHenry Productions, where she oversaw the logistics of production development and execution, ensuring projects came to fruition while maintaining high artistic standards. Her leadership skills were also evident during her time as Co-Founder, Producer, and Curator at FEST, a platform dedicated to celebrating innovative performances and emerging artists.
Dana's contributions to the arts do not stop at production and marketing; she has also been an active member of the creative community. As a Contributing Writer at NOT MAD, Dana shared her insights on performance art and engaged with contemporary issues in the arts, solidifying her position as a thought leader in this space.
Throughout her career, Dana has taken advantage of a variety of opportunities to cultivate her skills, including roles as a Media Intern for American Realness at the Abrons Arts Center and Program Staff Assistant at the Richard B. Fisher Center for the Performing Arts. Each of these roles has equipped her with the knowledge and experiences necessary to succeed in the competitive world of arts administration.
Education and Achievements
Dana’s educational journey at Bard College in Performance Studies has been instrumental in shaping her career. Here, she studied the nuances of performance art, including its social implications, audience interaction, and the evolving nature of live theater. This academic foundation provided her with a rich understanding of how to connect art with its audience, a theme that runs throughout her career.
Dana's achievements are a testament to her dedication and expertise in the arts industry.
Achievements
- Founder of Tango: Established an organization focusing on innovative approaches to performance and audience engagement.
- Marketing Associate at The Public Theater: Successfully contributed to marketing campaigns that elevated the visibility of key productions, boosting ticket sales and audience attendance.
- Digital Marketing Fellow at Playwrights Horizons: Developed and implemented digital marketing strategies that effectively showcased new work and connected with theatergoers.
- Producer at OHenry Productions: Oversaw production processes and played a pivotal role in bringing artistic visions to reality through effective management.
- Co-Founder and Curator at FEST: Launched a platform dedicated to avant-garde performances, promoting the work of emerging artists and fostering community in the arts.
Dana Savage continues to leave her mark on the arts community, leveraging her passion for performance and expertise in marketing to create meaningful connections and advocate for artistic expression. Her impressive career not only reflects her personal dedication to the craft but also highlights her commitment to nurturing the arts and supporting her fellow artists.
