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Dana Sedgwick

Team Lead at Spotify

Dana Sedgwick is a professional in the intersection of music and technology, focusing primarily on digital marketing strategies in the music industry. With a keen interest in cultivating online and mobile fan communities, Dana aims to revolutionize how fans engage with music, from listening to purchasing. Key areas of expertise include content development, CRM/fan acquisition strategies, and leveraging innovative digital platforms to advance artists' careers.

With a background in Bachelor of Fine Arts (B.F.A.) in Recorded Music from New York University, Dana has honed a skill set encompassing marketing, social media strategy, digital advertising, data analytics, email marketing, SEO/SEM, and basic proficiency in Photoshop, iMovie, and HTML. Dana's professional experience includes significant roles at Spotify, Atlantic Records, NUE Agency, LLC, and Cornerstone Agency across digital marketing, events, brand partnerships, and lifestyle departments.

As a team lead and senior manager at Spotify, Dana has demonstrated a comprehensive understanding of the digital landscape, driving successful marketing campaigns, strategizing social media initiatives, and analyzing data to optimize fan engagement. Dana's tenure at Atlantic Records further augmented expertise in digital marketing, where roles ranged from coordinator to manager, affording valuable insights into artist promotion and fan outreach strategies. A multifaceted professional with a strong foundation in music and a proficiency in digital marketing, Dana Sedgwick continues to shape the convergence of music and technology in the digital age.

Dana Sedgwick
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Location

Los Angeles, California, United States