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Dani Smith

VP, Influencer and Multicultural Marketing at Edelman

Dani Jackson-Smith (she/her/hers) is an award-winning culture and social impact professional with extensive experience in the advertising and marketing industry.13 She served as VP, Influencer and Multicultural Marketing at Edelman from August 2021 to November 2022.3

Career Highlights

  • Founder and Chief Creative Officer of The Cre8tors, a company she established in August 201934
  • Former VP of Brand + Multicultural + DEI at Edelman (December 2020 - November 2022)3
  • Worked at various prestigious agencies including Leo Burnett, Havas Chicago, and Edelman3
  • Produced campaigns for major brands such as Starbucks, Noxzema, Del Monte, Barilla, Foot Locker, Kellogg's, Nintendo, and Samsung4

Achievements and Recognition

  • Named ADCOLOR Rockstar Winner in 202113
  • Recipient of the Chicago Ad Federation Rising Star Award in 202113
  • Cannes Lions Juror and Adweek Creative 100 honoree2
  • Created the podcast "Authentic 365" for Edelman1

Education and Skills

  • BS in Advertising from the University of Illinois at Urbana-Champaign3
  • Masters in Media Arts Production from the University at Buffalo3
  • Expertise in branded content production, talent negotiation, and business affairs3

Dani Jackson-Smith is known for her commitment to diversity, equity, and inclusion in the advertising industry, as well as her skills in storytelling and community building.134

Highlights

Nov 20 · lbbonline.com
Dani Jackson Smith and Jenny Lumpkin Join Forces to Expand the ...
Dani Jackson Smith and Jenny Lumpkin Join Forces to Expand the ...
Apr 19 · boldjourney.com
Meet Dani Jackson-Smith - Bold Journey Magazine
Meet Dani Jackson-Smith - Bold Journey Magazine
Jan 1 · thedanijway.com
THE DANI J WAY
THE DANI J WAY

Related Questions

What inspired Dani Jackson-Smith to create the podcast Authentic 365?
How has Dani Jackson-Smith's work impacted Edelman's multicultural marketing strategies?
What are some of the notable campaigns Dani Jackson-Smith has produced?
How does Dani Jackson-Smith incorporate storytelling into her marketing efforts?
What awards has Dani Jackson-Smith received for her work in marketing and social impact?
Dani Smith
Dani Smith, photo 1
Dani Smith, photo 2
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Location

Greater Chicago Area