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Daniel Arita

VP of Strategy @ First Entertainment CU | Senior Management

Daniel Arita is an accomplished professional with over a decade of experience in the financial services industry. Currently serving as the VP Strategy at First Entertainment Credit Union, he is instrumental in driving research and development efforts to ensure sustainable enterprise growth, with a keen focus on digital solutions and member experience. Daniel's expertise spans across payments, digital banking, lending, credit cards, and product management.

Throughout his career, Daniel has spearheaded the successful launch of various strategic initiatives that have significantly elevated his organization's competitive edge and value proposition. Some notable achievements include introducing Zelle, pioneering contactless credit cards, developing business rewards cards, and enhancing online and mobile platforms. Known for his ability to build and lead cross-functional teams, Daniel excels in fostering strong business relationships and consistently delivering impactful results. His unwavering passion lies in crafting innovative and engaging solutions to cater to the changing needs and preferences of members and the market alike.

Daniel Arita pursued his education by earning a Bachelor of Arts degree in Sociology from the University of Washington. Prior to that, he completed his High School Diploma at Bishop Blanchet High School. Daniel's impressive professional journey encompasses various roles of increasing responsibility and leadership across prominent financial institutions, including BECU, Verity Credit Union, Bank of America, and Washington Mutual Bank.

Daniel Arita
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Location

Los Angeles, California, United States