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Daniel Carlson

Co-Owner at LIKELIHOOD Sneaker and Fashion Boutique

Daniel Carlson is the Co-Owner of LIKELIHOOD Sneaker and Fashion Boutique, a Seattle-based specialty retailer founded in 2015.3 He co-founded the business with Aaron DelGuzzo, focusing on creating a unique retail experience for sneaker and fashion enthusiasts.34

Carlson's professional background includes:

  1. Co-Owner at LIKELIHOOD Sneaker and Fashion Boutique (January 2018 - Present)1
  2. Planning Director at Grey Group (August 2010 - September 2012)1

At Grey Group, Carlson led a team of strategists in relaunching major brands like Red Lobster and managed strategy for Bausch & Lomb OTC products.1 His role involved developing customer insights, implementing research programs, and driving both client and agency revenue growth.1

LIKELIHOOD, under Carlson's co-ownership, has positioned itself as more than just a retailer, aiming to be "a source of inspiration for Creators, Collectors & The Curious".3 The business philosophy emphasizes exceptional customer service and attention to detail, with a mantra of "Make it Special".4

Recently, LIKELIHOOD closed its original Capitol Hill store location due to economic challenges and crime concerns, but continues to operate its South Lake Union location.2

Highlights

Mar 29 · yelp.com
LIKELIHOOD - Updated February 2025 - 28 Photos & 41 Reviews
Mar 29 · yelp.com
LIKELIHOOD - Updated January 2025 - 31 Photos & 42 Reviews
Apr 5 · likelihood.us
Founded in 2015, by Aaron DelGuzzo & Daniel ... - LIKELIHOOD
Mar 1 · likelihood.us
About Us LIKELIHOOD Seattle Men's Footwear Sneakers Store
Mar 1 · likelihood.us
Premier Specialty Boutique based in Seattle, WA. USA. – LIKELIHOOD

Related Questions

What inspired Daniel Carlson to transition from an Ad Strategic Planner to a boutique owner?
How did Daniel Carlson's experience at Grey Group influence his approach to running LIKELIHOOD?
What challenges did Daniel Carlson face when opening LIKELIHOOD, and how did he overcome them?
How does Daniel Carlson ensure the authenticity of the brands sold at LIKELIHOOD?
What makes LIKELIHOOD different from other sneaker boutiques in Seattle?
Daniel Carlson
Daniel Carlson, photo 1
Daniel Carlson, photo 2
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Location

Seattle, Washington, United States